Jump to content
  • Advertisement
Sign in to follow this  
  • entries
    0
  • comments
    0
  • views
    103

About this blog

Should Web Designers Veer Away From B2B Trends?

Are you familiar with single-page websites, short-form web content, hamburger menus, background videos, and call-to-action pop-ups? Those things have one thing in common. They are the emerging trends feared in many B2B website designs. Those trends may be the latest but will they work for you? Well, it all depends on what you plan to do with your website.

 

Search Engine Optimization and Usability

If your goal is to have a strong online presence, focus on search engine optimization not on keeping up with trends. Some of these trends might hurt your ranking in search results. Always approach trends with caution. Think about the pros and cons. Better yet, ask your web designers figure out how to make it work for your website.

Single-Page Websites

Single-page websites became a hot trend. These websites have evoked a positive user experience. These websites often act as vehicles for interesting stories. Unfortunately, these websites do not rank well since the website design veers away from layout hierarchies and multiple pages. A single-page website may not the best choice for companies with different services. Each service deserves its own page, so it’s difficult to cram everything on a single-page website.

 

Background Videos

Among B2B website designs, background videos are one of the most impressive. It brings life to a static web design. At the same time, videos can reiterate the message you want to convey.

While these videos can bring about positive customer experience, it can also backfire. Without proper optimization, videos can increase your website’s loading time. Long waiting time often results in a negative experience which also hurts SEO.

 

Single-Page Websites

Single-page websites became a hot trend. These websites have evoked a positive user experience. These websites often act as vehicles for interesting stories. Unfortunately, these websites do not rank well since the website design veers away from layout hierarchies and multiple pages. A single-page website may not the best choice for companies with different services. Each service deserves its own page, so it’s difficult to cram everything on a single-page website.

 

Related article: 11 Essentials of Successful Web Design By Web Designers

 

Background Videos

Among B2B website designs, background videos are one of the most impressive. It brings life to a static web design. At the same time, videos can reiterate the message you want to convey.

While these videos can bring about positive customer experience, it can also backfire. Without proper optimization, videos can increase your website’s loading time. Long waiting time often results in a negative experience which also hurts SEO.

Shortening Content

The B2B rule calls for short-form content. This makes easy to scan the page. On the downside, you might have to sacrifice your ranking for some keywords. Of course, sticking to short-form content will not always hurt your SEO. If you do make your content shorter, make it concise but highly informative.

There’s actually a way to adopt this trend without sacrificing long-form content. The secret is to dedicate one section for long-form articles. This way you can deliver detailed guides and articles that search engine crawlers love while giving customers the information they demand.

Popup Call to Actions

A lot of people say they hate popup call to actions. However, visitors take more action with these popups when executed the right way. For instance, popups offering an in-depth research on industry trends or a startup guide are effective CTAs.

Before you go crazy on these CTAs, ask web designers to plan your website to include these popups. You don’t want visitors to get annoyed with these popups and ruin the user experience. Makes sure your CTAs don’t interfere with your message. Look for a way to integrate CTAs seamlessly in your web page.

Always think how your visitors will react. Better yet, take the time to consider Why Web Designers Consider User Behavior in Website Creation.

Hamburger Menus

Hamburger menu is the three-lined button you click to access more options. Since this collapsible menu has three horizontal lines, it looks a bit like a basic burger.  This B2B trend is not the best idea when you a mobile-friendly website. Navigating your website in a mobile device is tricky too. Hence, web traffic to your subpages will suffer.

Final Take

B2B trends web designers look to for reference will always evolve. However, you don’t have to adapt everything and implement it on your website. Always take the time to meet web designers and discuss a major upgrade to improve user experience, SEO, and your websites overall appeal.

 

Entries in this blog

No blog entries have been created

Sign in to follow this  
  • Advertisement
×

Important Information

By using GameDev.net, you agree to our community Guidelines, Terms of Use, and Privacy Policy.

GameDev.net is your game development community. Create an account for your GameDev Portfolio and participate in the largest developer community in the games industry.

Sign me up!