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Using blog posts for the purpose of search engine optimization is a common practice. Those, who are quite accustomed with the term SEO, would definitely know that articles or blog posts are used for promoting a website. These blog posts or articles are posted in various blogging platforms. These articles are stuffed with keywords as well as anchor texts. One or two anchor texts are hyperlinked with home page of the business website or its inner page to promote the main business website. The promotional activities are important for the overall progress of a business. As a business gains higher exposure, it becomes more successful.

Using Blog Post for SEO

When it comes to using the blog posts, a few important things are required to be kept in mind. Those things are discussed in the following section of this article.

·         Blog posts should be information and unique. There should be absolutely no compromise on these two aspects. Informative posts will fetch more visitors for the blog and uniquely written content will fetch perfect recognition.

·         The blog posts should be keyword enriched and the keyword density should not be more than 2-3%.

·         The content has to be written in unique style, mixed with humor and casual tone. It should be useful as well as lucid to the readers.

·         Instead of promoting products or businesses, the content should focus on the giving quality information and raising awareness among the buyers.

Using the blog posts or articles can be beneficial from several aspects for the purpose of business or SEO Services. But, one thing has to be kept in mind that all contents must be created in a way so that they can be reusable. However, to re-optimize your blog posts, you may consider making some changes to them. The re-optimization process is described below.

Re-Optimize Your Blog Posts

There are certain techniques or methods of re-optimization of the contents. Veteran webmasters know the techniques. Instead of writing or crafting new contents, re-optimization of the existing content is helpful from various aspects. For the effectual and seamless re-optimization process, you need to follow the tips as described below.

1. Perform Overall Editing and Trimming

The first stage is to read the content properly so that you can omit the possible errors. It is also important to trim the content to make it more concise. Certain things that are included in the blog posts may not be required at all. You have to stick on the topic, and you need to write something that is related to the topic. Anything that has been written outside the topic should be considered as useless and thus they should be rejected or trimmed. In this way, the content would become more topic-oriented and pleasurable to read by the readers.

The content has to be made grammatically correct, if there were some mistakes earlier. Some information may not be completely true and thus they should be removed. Some words that are used could be difficult to understand and thus they should be made simpler. It is always good to make long sentences turn into smaller so that they become easy to read and simple to understand. When all these changes have been done, you need to move to the next steps as described in the following section.

2. Add More Contents

Over the time, Google has updated its liking and disliking for things that business marketers commonly practice. For example, Google never used to mind small or concise contents. But, nowadays it focuses on the long contents. Google keep higher preferences on the contents that have been informative as well as vast. So, after trimming the unnecessary parts of the contents, you need to update the size of the content. Make sure that every line that you add should be informative and relevant to the topic. Writing something silly and not included in the topic could possibly lead to major issues with content creation process.

Irrelevant contents are not valued properly by Google. They are considered as valueless and gibberish. So, you need to add more texts to the existing contents, but with proper information. Adding texts that do not feature proper information is absolutely unnecessary and wastage of time.

3. Add Keywords

If your previous blog posts failed to fetch visitors for the website, you need to switch on adding keywords to the content. Using long tail keywords in the contents is a good thing. It is important to insert the keywords naturally. They should not look like spam due to unnatural keyword stuffing. To find suitable keywords, you need to work hard with the keyword research process. You need to add more keywords, as possible with step by step measure. The title of the content should get a keyword. Along with that, the body of the contents should also get some keywords. Add subheads to the contents which contain keywords. In this way, your blog posts would become more attractive or attention drawing in nature.

4. Use Proper Images and Videos

Blog contents should be more interactive rather than just being plain and simple texts. To make the content more interesting, addition of multimedia contents could be helpful. You can add video presentation on the topic for easier understanding of the readers. Contents should have relevant photographs which are obvious royalty free or non-copied from others. In a few descriptive styles of contents, infographics are commonly used these days. Using the infographics will help the readers to understand the contents in better way. It will give more convenience to the readers. If ultimately the readers prove to be happy, your SEO campaign will automatically do well.

5. Add Conclusion or Final Verdict

It is also a good practice to add a conclusion note or paragraph to the blog contents, if suitable and seems necessary. It should not be artificial. It must be included naturally so that overall content looks pretty powerful, information based and helpful for the readers. So, these are some of the common techniques that can be used for the purpose of re-optimization of the contents.

Author Bio: Naveen Kumar is a well-known SEO expert and author. Presently, he is working in JDM Web Technologies, which is a one of the top SEO companies in India. His passion for learning the latest best SEO techniques has helped him to reach the position where he is working today. He keeps on learning the latest SEO trends and tactics, which helped him to become the senior SEO expert in such a top SEO company of Delhi.

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