On another note, marketing people are morons. About a year ago, CBS Radio Network (Howard Stern's network) announced that they were changing their nationwide moniker to "Free FM" in response to Howard's announcement that he was leaving 'em for satellite radio.
At first, I thought this was a pretty good idea, and it was pretty obvious as to its meaning. They were gonna push "Free FM" as a free (as in beer) alternative to satellite radio. And that made sense. After all, if you wanna listen to Howard nowadays, you need to pay $12 a month. "Free FM" requires no monthly fee. Duh.
Fast forward several months, and I turn on my FM radio during a car trip. I clicked over to the "Free FM" station to hear what they'd done to replace the David Lee Roth Show (aka Radio Hindenburg), and all I kept hearing was "We're Free FM, where we have freedom!" and "Free FM, where we're free to say anything!"
In other words, they were now claiming that "Free FM" actually means that they're free (as in speech) and not free (as in beer)!
And that's friggin' stupid! The biggest DISADVANTAGE that "Free FM" has over satellite radio is that they DO NOT have free speech. If anyone on "Free FM" says something too naughty, they have to pay $325,000. They took their whole marketing campaign from "We're free because you don't have to pay $12 a month to listen to us" (which is true) to "We're free because we can say whatever we want" (which is crap).
I hate being down on marketing people, but I've seen less common sense in marketing departments than in any other part of a company, and this applies to many companies with which I've been involved.
Call me prejudiced.