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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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Christmas Games and the Chrome Store

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Battagline

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I've been busy reskinning games with a Christmas theme. Holiday themed games seem to do particularly well on the Google Chrome Store. The Chrome store is a great way to get free advertising for your games. Essentially everything on the Chrome Store is nothing more than a bookmark. The cool thing about it is the more people use the Chrome Store to book mark your 'apps' the more Google will advertise your app on the Chrome Store. This results in a nice little viral loop. I had a lot of success with Halloween Mahjong, and I've been using the traffic from my Halloween Mahjong app to drive traffic to my Christmas Mahjong, Christmas Freecell and Christmas Solitaire Chrome 'apps'.

Now, to demonstrate the power of the Chrome Store, here are some screen shots of the growth of my Christmas Mahjong & Christmas Solitaire sites (Christmas Freecell is still pretty new so I'm not including it).

Christmas Mahjong Traffic by week in the last 6 weeks (0-24,000+ Weekly visitors, 85% Chrome traffic)

ChristmasMahjongTraffic.jpg


Christmas Solitaire traffic by week for the last 4 weeks (0-5,000+ weekly visitors, 90% Chrome traffic)

ChristmasSolitaireTraffic.jpg


Christmas Freecell has only been up a few days so I'm not including that in my list... but I'm getting over 100+ visitors after only 4 days of being up, so it looks promising. If the trend for these games holds with the trend I saw with Halloween Mahjong, the traffic will fall off slowly after the Holiday, but not as much as one might think. Right now I'm not running ads on these games, so time will tell if they turn out to be a profitable venture. but in the short run it looks like a Holiday theme & Google Chrome is a good combination for attracting traffic quickly.

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