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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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The bad side of being independent and handling PR, gets you the brainmelt.

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bladderbloat

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Ever since we released the demo we had a lot of good feedback! The story and Fran really got to people the way we wanted to, the story was getting lift up and the immersion. We were really happy about that, since we are former filmmakers, who never really succeeded there either since our films where to narrowed down to a specific genre. Anyway, games are the best way to tell a story for us! You are interactive and there!

Now, when that part was over and we could finally breathe again, we had to start reaching out to people.. That part sucks!

I now have the fullest respect to those people who get paid to talk with people, those PR folks! All mails I send out to sites and whatnot return with nothing, I try to do my research and make every mail personal, but it's like applying for a job and then get a "No, thx" and not even a "bye".

And we are only two! I should be working on the game and Natalia should be drawing, and we thought this bit would be the easiest.. But it isnt! We both feel exhausted by talking about the game to everyone, we feel like dirty sellers that forces stuff to people they don't know about, its disqusting!

One thing I've noticed is that when Natalia sends emails and stuff, she gets a respons faster. We should ride with that, since she is female and a game developer! But then she gets all that workload and it's not right either.

And as a side note, we have had friendly youtuber guys helping out with doing let's plays, but really, the biggest coverage we have gotten have come from women! That is interesting. I am totally against mixing up the sex when it comes to creative creations, but it's atleast interesting. Let's see what the final statistic says, just because I really like statistics.

And! Another side note, that I'm most angry about! You know Sweden delivers pretty cool games? We are from Sweden! I've written to all the gaming sites and people here. NO ANSWERS! We get more help from Chile, that's a totally bigger country and poorer, and Italy and Germany! BUT NOT SWEDEN! It's just like the movie industry!

Anyway, my brain is about to melt and I just want to make the game. Being indie from your home without contacts really sucks if you want to reach out like the big boys.

As I always forget, this is the link to our indiegogo campaign! http://igg.me/at/franbow/x/3685996

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And then we have a list of adventure game sites that i just dont wanna look at because then my eyes bleed :(

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Wow that's a big list. I find this interesting as I am also releasing my game sometime in the near future (hopefully) and also located in Sweden. However, I am a one man team... guess that makes it even more difficult :-/

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Eee! Another Swede! Then I recommend you bookmark this page http://press.pixelprospector.com/ ! It's not difficult to send the emails, its just hard mentally and spiritually! You can do it even by yourself. Else I've heard there is http://indieviddy.com/ who can help out with that bit. We havn't tried it ourselves yet but we will see how the respons are from our own try, then we might try that.

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How do you send your emails? Do you just send out a short press release?If so, that'll be something for me to consideras well when I get further along.
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I just checkedout the page with the list of game sites. That's a great list.
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How do you send your emails? Do you just send out a short press release?If so, that'll be something for me to consideras well when I get further along.

 

Yes, short and simple yet personal if you can find a contact who you can do some research about.

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As a little update we have had some responses but mostly from sites we never even e-mailed :O Thats awsome but also tragic!

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By the way, I'm not affiliated with this project in any way. I just want them to succeed.
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Good luck! I'll be in your situation soon...

 

Stay stubborn and don't be afraid to let people know about your game or what it is you are doing! That is so frustrating but it seems to be the only way for us to be heard and seen..

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By the way, I'm not affiliated with this project in any way. I just want them to succeed.

 

<3 mua!

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Wow. That sucks. Good luck ;)

 

I'll have to deal with this soon... I'm starting to believe that this isn't something to try for the first time with high quality product.

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A huge bonus, as I have learned, is to have some sort of connection within the important people, then you'll get featured right on time and such! So, maybe we tiny ones should be building up that relation with those people before trying to reach out without knowing anyone or having even a mention of your work somewhere first. You should think the game sells itself, but that really isn't the case without lots of right friends! 

 

So, as of today, we have yet to be featured in any of the biggest sites that post previews and news about crowdfunding games, but we have reached a huge amount of smaller sites that have been really really awesomely helpful and written deep and personal about Fran Bow! That makes it so much worth our blood and sweat, to know that are are those people who really care and enjoy these small indie games! I'm gonna pop up a list of those sites, many of who we didn't even e-mail because they weren't listen anywhere we could find.. 

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And also! Youtubers seem to be the source of most exposure! There has been many youtubers making Let's plays on Fran Bow which has been awesome to watch (with their voice acting and all! hah!) There are so many small youtubers that do their stuff with a lot of personality, but getting a gameplay video from Ken was really boosting our backing on indiegogo! So, I would recommend everyone to also have it as a must-do to reach out to the lovely youtubers! They most likely get happy to try out new undiscovered games :) For each e-mail, send the game to a youtuber!

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As a little update we have had some responses but mostly from sites we never even e-mailed ohmy.png Thats awsome but also tragic!

That's exactly what happened to us as well. The first preview we got was from a site we never even contacted...

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Also, I just played the demo and the game is great! I'm looking forward to seeing the finished game.

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