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Gamification in Workplace

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Gamification is the process of adopting gaming elements or gaming mechanisms into non-gaming elements in order to solve complex problems and to engage more customers or users. According to Gabe Zichermann, aEURoePeople may be motivated by getting a gift card, but what really drives them is recognition [as well as] status, access power and stuff (the SAPS Model).aEUR? We have seen how gamification is revamping the industry in every aspect with the gaming elements. Today, the businesses or industries have already recognized the value of gamification to improve their company performance. They engage gamification companies to develop exciting gamification solutions to better engage with their employees and clients.


Gamification in the workplace or enterprises is not new. The motivation of gaming enterprises is to drive performances of the employees with gaming elements. LetaEUR(TM)s have a look at the benefits of gamification in the workplace.

1. Real-time Performance Management

Every industry follows the pipeline of performance management to communicate with the employees in a better way. This process follows few steps of setting annual goals which are stale. However, communication with the employees about their performance is a long process. Gamification eliminates the mundane of this process. With the use of badges, rewards and points gamification transforms this into more interactive and fun-filled process. Gamification helps to build a structure to reward employees to motivate employeesaEUR(TM) behavior. With the aid of leaderboard, the process keeps the record of the performances of employees and receives badges for achieving a new level. Thus it helps to bring the valuable contribution of employees.

2. Fair and Objective

Management process focuses on the development of the employees more to maintain the transparent communication in between employees and managers. Research on performance management says that aEURoeManagers are often unaware of the fact that their evaluations are subjective.aEUR? But gamification can correct that. Gamification helps to reflect the insights and results to employees that help them to improve their work performance.

3. Performance Measurement becomes Transparent

Today, many companies use the objectives and key results to communicate goals. Through the result, employees can see the results which add a new level of transparency. This helps to connect with all the employees in the organization, and each and every employee can also see what others are working on. Thus gamification brings the transparency in between the employees. Through ranking, gamification helps them to realize their position according to their colleagues. This brings the clarity within employees and also helps them to focus more on the work.

4. Drive Behavior

Gamification adds the competition in between employees that leads to a positive motivation method to focus more on work. Sales managers believe in this in this management to bring high-skilled performance with Leaderboards and badges. Projecting each and every employeesaEUR(TM) target and goals in a list motivate the employees. This process helps to develop the behavior in the workplace. On the other hand creating a campaign targeting employeesaEUR(TM) behavior boosts the communication in between the team.

Some examples of gamification in the workplace are Ford Motor company, Omnicare, etc.

1. Ford Motor company

Ford Motor company has worked with Bunchball in Canada to add gamification in their learning portals. This helps to provide the knowledge of the car models, financing plans to sales and services teams. After implementing this gamification module, FordaEUR(TM)s learning portal witnessed 417 percent increase in use. This helps to serve better customer satisfaction.

2. Omnicare

The pharmaceutical company, Omnicare worked with Zichermann's group to gamify a solution to improve the efficiency of the employees. Omnicare was experiencing a long wait at the helpdesk. So, with using the leaderboards, cash rewards to employees, they wanted to bring the efficiency. The result shows the progress in the workflow of employees.

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We're starting to see gamification everywhere - rewards programs on credit cards and stores are a form of it. We even have it here on GameDev.net in the form of reputation. Curious to learn more about best practices for gamification systems.

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