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Miller Lite Brings Packaging to Life With Web AR Campaign

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8thWallDev

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Miller Lite Brings Packaging to Life With Web AR Campaign, No App Required

1*Kbu98fowhdP4-IiwHBGn5w.pngTrigger built a Web AR experience using technology from 8th Wall Web and Geenee

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mixed reality agency Trigger used 8th Wall Web and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.

1*eE1bWtZ_w7fa6JRRFwzk3g.gif

The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻

1*P58La3Ou3TqQbw9SbjknPw.gif

The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here:

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Miller Lite Brings Packaging to Life With Web AR Campaign was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.


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