If you’ve ever wanted to snap photos with Spider-Man, now you can! 8th Wall is thrilled to have partnered with Trigger — The Mixed Reality Agency — and AWS Amazon Sumerian to produce the mobile web augmented reality (AR) experience for Sony Pictures’ Spider-Man™: Into the Spider-Verse.

The Spider-Verse Web AR Experience is designed to allow users to easily jump directly into Spider-Man’s AR world on any smartphone, without having to download an app. There, they can interact with the crime-fighting superhero, take pictures with him, and instantly share with friends.

AR for the mobile web is changing the way users connect with their favorite brands. Now, users can immediately pull a realistic digital character into their own environment and interact with it, creating a more authentic connection.

“The Spider-Verse Web AR Experience demonstrates how established brands can dramatically enrich their customer experiences and better engage with their fans,” said Erik Murphy-Chutorian, CEO at 8th Wall.

“Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters. Sony Pictures has deepened and enriched the Spider-Man experience with the innovative work they’ve produced with Trigger and 8th Wall, and powered by AWS. It’s the perfect example of how AR for the web is the best new medium for brands to make their content come to life while increasing the accessibility and interactivity of their stories.”

Spider-Man™: Into the Spider-Verse hits theaters nationwide on December 14, 2018. Be part of the experience by visiting www.intothespiderverse-ar.com. Share your Spidey pics with us by tweeting @the8thwall ?

Sony Pictures Takes Augmented Reality Users “Into the Spider-Verse” With Mobile Web AR Experience was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.

View the full article