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Introducing 8th Wall Web: Augmented Reality That Lives in Your Browser

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8thWallDev

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1*mrpJa6CZ-cVpA2HUdXwU3w.jpegJINI, the alien robot hologram is here to grant you three wishes.

It’s official! 8th Wall’s AR technology can now run on any mobile web browser, and we couldn’t be prouder. Check it out for yourself:

1*CFYh0LXNFPw6ikandGAQjw.png1*NyOIuEd_EJwLSZe4aqPvNQ.png

We’re extending AR from the app marketplace to the web. With 8th Wall Web, immersive AR content that could previously only be experienced by downloading an app can now run directly on any existing website. That means that if you have a smartphone with a camera and a web browser, you’ve got AR.

This is kind of a big deal. Brands, for the first time, will be able to offer seamless interactive AR experiences on their websites. With 8th Wall Web, industries including ecommerce, advertising, gaming, education and entertainment can now reach billions of people within their existing mobile web browsers.

The tech that brought JINI to life: Built entirely using standards-compliant JavaScript and WebGL, 8th Wall Web is a complete implementation of 8th Wall’s Simultaneous Localization and Mapping (SLAM) engine, hyper-optimized for real-time AR on mobile browsers.

1*qnFlQIa1zpX3TzdfSehv8g.gif

We’re thrilled to be partnering with some innovative brands who will be the first to bring AR to the mobile web, and we can’t wait to show you our progress.

If you’re already using 8th Wall XR, our cross-platform AR developer tool for mobile apps, expect to see some major optimizations to our SLAM engine with Release 9, coming this fall.

Try out the JINI demo for yourself and let us know what you think! Tweet us @the8thwall or leave a comment below.

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Introducing 8th Wall Web: Augmented Reality That Lives in Your Browser was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.


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