Jump to content
  • Advertisement
Sign in to follow this  
  • entries
    14
  • comments
    0
  • views
    640

Toyota Brings the Car Showroom to Customers Through Mobile Web AR Experience

Sign in to follow this  
8thWallDev

561 views

Press Release

1*8Z6-wSM-kV05UjMxmwf3XQ.jpeg

LOS ANGELES — June 12, 2019 — Before customers even step foot in a dealership, Toyota has partnered with Conill and 8th Wall to develop an interactive augmented reality (AR) mobile ad unit for the launch of the greater than ever 2020 Toyota Corolla sedan. The immersive web-based experience allows potential customers the ability to bring the car into their own environment, where they can explore the car’s features from the convenience of a mobile device.

“We always want to offer our guests a greater vehicle experience,” said Cynthia Tenhouse, vice president, Vehicle Marketing & Communications, Toyota Motor North America. “The new generation of Hispanic car buyers are an incredibly important audience for Toyota, so we’re excited to deliver an engaging digital experience that produces a unique opportunity for consumers to visualize and engage with the greater-than-ever Corolla at the touch of their fingertips.”

1*qkHqXYU5I4MOKCDT8Ou7Fg.png1*sXfLymFO5IS6OcgYBRbcdg.png

The Toyota Corolla Sedan web-based AR experience initially appears as a mobile banner ad. Once clicked, the user’s camera is accessed to enable the AR experience, and a Toyota Corolla sedan appears in the user’s environment. The Spanish-language mobile ad unit includes interactive hotspots that highlight three key features of the vehicle: its moonroof, LED headlights and 18-inch alloy wheels. The user is prompted to explore these features up close and can even go inside the car to view its interior in 360 degrees.

“We sought to help our young Latino audience experience the Corolla sedan where they spend most of their time: on their mobile phones,” said Veronica Elizondo, Vice President, Group Creative Director, Conill. “This type of execution, without the need to download apps, goes beyond traditional media channels and reinforces Toyota’s position as leader in innovation and technology.”

This Corolla Sedan interactive AR unit is a first for the brand, as it uses 8th Wall technology, meaning the 3D model is interactive, providing users the ability to tap and turn the headlights on, open the moonroof and tap to see the 18-inch wheels turning.

“Augmented reality provides a natural and intuitive way for people to consume digital content, and brands can leverage this to build a more authentic relationship with their customers,” said Erik Murphy-Chutorian, CEO of 8th Wall. “The web-based AR experience that Conill created for the Toyota Corolla sedan using 8th Wall technology is an example of an interactive, immersive advertisement that can be experienced within the mobile browser, allowing the customer to virtually bring the product into their own environment. This not only provides important context and visualization for technical features to the user, but it helps to qualify customers before they arrive at the dealership.”

The ad unit will be served to customers in the United States with Android devices, with plans to include iOS customers later this year. The experience can be viewed HERE.

stat?event=post.clientViewed&referrerSource=full_rss&postId=950a6aea3718

Toyota Brings the Car Showroom to Customers Through Mobile Web AR Experience was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.


View the full article

Sign in to follow this  


0 Comments


Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Advertisement
  • Advertisement
  • Blog Entries

  • Similar Content

    • By D-Slicer
      Hello everybody!

      MoneyGame is a browser-based business simulation game. You can operate your own business, ranging from resource-creating factories to banks and holding companies. Trade public shares, floating currencies and resources on The Exchange. Other features include achievement badges and gambling games.
      Website:
      https://www.moneyga.me

      Any feedback is welcome! You can email us at money@saucersoftware.com.
      Best regards,
      D-Slicer
    • By iGrfx
      I have a test(3000+ drawcall with simple materials.) on mobile(Snapdragon 845, Adreno™ 630).
      If I run 32 bit version, it runs at 35 fps. If I run the 64 bit version vulkan, it goes beyond 60 fps.
      Does anyone know about why Vulkan run so fast in 64 bit?
    • By GameDev.net
      Building your free-to-play game is just one piece of the puzzle. You still face the problem that’s plagued everything on the app store since its inception in 2009: How do you get paid? Monetization in the mobile market has gotten better since those digital wild west days, but how it is being done evolves quicker than it’ll take you to finish reading this piece.
      Put simply, there are some big trends to track in the mobile ad space, right now: Real-Time Bidding (RTB) and app-ads.txt — to name a few. But to see where things are headed, you also need to take a quick look back.

      A developer creates their perfect ad server
      In 2009, some apps were $50. Others sold for 99 cents. There were no best practices, just lots of experimentation. A developer — one of the earliest on the App store — realized that it’s really hard to advertise your app if you’re not featured. JRBO understood the real life need for a performance ad network and monetization tool that works well. So, after some tinkering, the team created an ad server for their own games. That offshoot project did so well, it spun out a whole new company: AdColony.
      Since then, AdColony has pioneered a number of technologies and approaches to the market that have earned them trust with developers and advertisers, alike.
      “‘How are we going to port this premium console game to mobile?’ is the question we had to quickly ask ourselves,” says ForwardXP CEO, Steve Nix. “Guilt Battle Arena came out on Switch, Xbox One, PC, and PS4 in 2018 and we thought having a free to play version would be a better route. When we started thinking of monetization partners, AdColony immediately came to mind. They put a lot of effort into their SDK over the years.” Nix continued, “There are a lot of great tools in their SDK and a lot of great ways to optimize your monetization.”

      “In fact,” Nix adds, “Any competent game developer with familiarity in Unity, iOS or Android can implement the SDK without any real problems.”
      Grab the latest version from AdColony’s SDK page. SDK downloads are on the AdColony Github — where you can also find samples and documentation. Brian Truman Executive Director, Digital Ad Revenue and Operations at GSN Games adds, “AdColony’s technology has always been pretty solid. Five years ago, when we first started working with them - it was a no-brainer if you were putting ads in an app. Other developments have come along as well as other solid competitors, but I’ve always felt good about working with AdColony. They have people that know what they are doing, keep investing in their platform, and they continue to push the mobile ads industry forward.”

      Trend 1: An eye on Real-Time Bidding
      RTB monitor media solutions is one of those big pushes you’re going to see in the next six to 12 months.  Its unrealistic to expect AdColony — or any single network — to be on the only SDK in most apps. It does happen occasionally, but most people are going to want a few different options. After all, if you’re selling something on eBay, you don’t want just one bidder in on the action. So you integrate a mediation partner.
      Here’s where things will dramatically change. Up to now, mobile has seen a waterfall setting for the bidding of ad inventory. Let’s just take an example here: You got three networks bidding and the app developer’s saying they want to sell this view for $2 at a minimum. Instead of going to everyone at once, “Hey what have you got for at least $2?” they’ll go to waterfall auction one, first. The bid is below the threshold, so the developer moves to the second bid that just so happens to be at $2.25. Great, but what about number three’s bid for a $6 ad? That request never makes it down because bidder two hit the baseline. With RTB (sometimes called advanced mediation) everybody gets a bid, happening in real time.
      “With RTB, it becomes much more efficient.” Truman adds.“It also provides a more competitive environment where all the networks have bids for every impression. We started testing with AdColony late last year — one of the early adopters of this technology. Them, along with Facebook, have been really out front with this.”
      RTB is the best way for advertisers and brands to reach more devices. An added bonus is that it will increase transparency for who will be delivering the best value for monetization. Needless to say, moving to RTB is really important. Sit on the sidelines too long and publishers will start seeing non-RTB traffic dwindle and get much lower quality ads over time.

      Trend 2: Third party authentication with app-ads.txt
      The other important trend to watch is the implementation of app-ads.txt. This has been a long-time standard for the web, designed to check that someone selling inventory on a site has permissions to do just that. The IAB released their standards in March for app-ads.txt. So publishers who are using monetization platforms that don’t support app-ads.txt are going to see a huge drop in demand. It’s going to take a while to be ramped up before that comes to a head — 2020, by some estimates. That said, there is no reason to delay making the change. It’s a low-effort switch that unlocks a lot of revenue for you in the future.
      AdColony’s SDK has that support planned on the near-term roadmap. Better still, the SDK provides OTA updates for some features - and this change is one of those things that will soon get automatically baked into what people are already using.
      Taking advantage of AdColony’s $5 million AMP fund
      As you continue eyeing the ever-moving goal posts in mobile monetization, AdColony recently announced a $5 Million Advanced Monetization Program (AMP) to give a taste of what the SDK and tools can do for your apps. The program is aimed squarely at incentivizing publishers, offering 100 percent revenue share for 90 days, a 15 percent user acquisition credit, and up to 10 percent bonus on first position waterfall deals to those who participate.
      “I hope that developers take advantage of it,” says Truman. “What makes it really appealing is that there are some acknowledged risks when you’re an app developer and you’re going to spend time to integrate an SDK. That may mean you have to choose between a network you’re familiar with, so there’s an opportunity cost. The AMP fund mitigates that cost and perhaps give some additional benefits if it works out for the developer.”
      The other thing to consider is the experience you get working with any ad network. Truman says that AdColony “has some unique tools and settings in an easy-to-use dashboard compared to other networks out there.”
      So far, AMP has attracted a huge influx of people - groups that are both large and small. The goal, quite frankly, is to make that decision to monetize a whole lot easier.
      Nix adds, “We don’t have a lot of development budget to optimize our game for free play and if there’s something available to help maximize revenue from the game through AdColony’s platform, even better.”
      If you’d like to learn how to sign up for the AMP fund, read this story on the AdColony blog.
       
    • By MobilityWins
      Currently Looking for a Level Designer that can help me establish at least the first 10 levels of my mobile game. These levels will need to be themed Futuristic/Space. It is a Mobile 3D game involving the player to move a marble through tracks containing obstacles and spectacles.
      I have boosters, Portals, made and have the ProBuilder Asset to help faster level design. 
       
      If you would like to stay longer after that, it would be great! 
       
      I am in the process of creating a company name as we speak and would need more time before I can reveal the name.
       
    • By squaremelon
      Hi,
      I've been working on a mobile game in my free time for a while now and I'm looking for a programmer to join me. The main game idea is that you drive a car on bumpy roads while delivering items on its roof or in its bed. The goal is to arrive at the end of each track with the most items on the car still in place. I know it's not the most original game idea, but I believe its scale is small enough to actually be finished. I've got a car controller from the asset store, so the cars are already driveable. Below I included a couple images from the game as it is now. If this looks something you would like to be a part of, send me a message here so we can talk. Thank you for reading and I hope to hear from you soon!
       
       




  • Advertisement
×

Important Information

By using GameDev.net, you agree to our community Guidelines, Terms of Use, and Privacy Policy.

GameDev.net is your game development community. Create an account for your GameDev Portfolio and participate in the largest developer community in the games industry.

Sign me up!