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Corrolary to Yesterday's Observation: Attaching a specific personality to a product significantly heightens both impact and appeal.
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Must be why OJ Simpson and Robert Blake are getting those fancy endorsement contracts.

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Give it another year and you'll see the 2006 Nike Kobe Bryant.

Incidentally, the Air Huarache was supposed to be his signature shoe, before the case broke open. And did you notice Lee Majors in that ad for IBM's ThinkPad with biometric security (fingerprint scanner)?

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