Because it's got this really really really cool car. It's sort of a cross between a Lamborghini and an Humvee. And it goes really fast and crashes through walls and stuff and it's just a really really cool car.
Man what a cool car. And it does all kinds of cool stuff.
Oh, and it's also got a REALLY COOL CAR!
And his suit does cool stuff too.
I don't care if this movie really is better than the previous ones. I'm not going to see it because it's being marketed to morons.