It's not really all that surprising, advertising seems to be driving a lot of the "next-gen" stuff now that graphic quality is reaching a plateau.
In other news, I really want an NVidia GeForce 7800. If someone from NVidia is reading this, please send me one so that I may love your card forever. Unless it doesn't work in Linux. In which case I will stare at your card, and wonder why it doesn't work. However, depending on the prettiness of the physical card I may still love it forever in a purely aesthetic fashion.