For the first time ever, we bought an ad. Actually, it's more of a charity thing. Maggie's school is renting out a chunk of the local horse-racing track, and we're signed on as an -level sponsor. One of the perks is that we get a half-page color ad in the racing form that day. So I cobbled together one for us.
This'll get into the hands of a couple-thounsand wealthy landowners. We'll see what happens.
Interestingly, I didn't even bother with a phone number or address. We're now in an age where we can just assume that people have decent web access. And that's a good thing.