Basically, the entire situation sounds exactly like the US version of The Office, minus the overtly rude boss. They spent a few days in some sort of watercooler thinktank trying to create a catchy slogan for the program. Mootz (my friend) comes back today and tells me what the higher-ups decided on.
We Do Good, Better
*shudder* This.. is the best they could come up with. The other alternatives suggested by these esteemed PR guys were things like "Expanding capacity for people without capacity".
Meanwhile, he tells me the graphic designer basically ripped off of the British Petrol logo. I really can't wait to see this whole calamity finalized.