Jump to content
  • Advertisement
  • 08/15/17 07:25 PM

    The Blizzard Taketh Away and the Blizzard Giveth Back: Battle.net Lives!

    GameDev Unboxed

    Jesse "Chime" Collins

     

    A part of gaming culture for over 20 years comes back!

    In a completely expected-unexpected turn of events, Blizzard has jumped back onto its own band wagon. Last September, Blizzard announced that their near-and-dear “Battle.net” would be no more. They were attempting a focus on the Blizzard brand itself, with features like “Blizzard Streaming” and “Blizzard Voice”. The entire Battle.Net desktop application was transitioned to be the profoundly-named “Blizzard desktop app”.

    With their announcement on Monday, Blizzard has realized their crucial mistake: “Brand Recognizably”. The Battle.net brand has been a mainstay of gamers since 1996, debuting alongside the original Diablo. While Warcraft II’s expansion pack, Warcraft II: Beyond the Dark Portal, came out the same year, it was reintroduced for free with a true “Battle.net edition” in 1999. StarCraft was the true game-changer for Battle.net, requiring real change to their systems due to needs of the time, thus becoming the, as Blizzard puts it, “central nervous system” and “connective tissue” that Blizzard fans know and love.

    When Battle.Net termination was announced last year, fans called foul. Even though the program remained nearly-entirely intact, the brand itself was erased. In a rare fan feedback moment, the game company gave in. With this update, the Battle.net wording will be connected to the brand forevermore as “Blizzard Battle.net” in logos and marketing material.

    What do you think about the change to the name? Sound off below!



      Report Column Entry


    User Feedback


    Wow, that brings back some old memories! I haven't really kept up with Blizzard's games since Warcraft 3, so I didn't know Battle.Net was still a thing.

    Good to see a company taking user feedback on board though, and I think they've settled on a good compromise working in the Blizzard brand as well.

    Share this comment


    Link to comment
    Share on other sites

    I'm sure several people in their brand team had already been pushing for the change as they tent to recognize the importance of existing market recognition. It seemed odd that the company would throw away a brand worth many million dollars unless they were trying to get away from the "battle" persona.  

    Hard to believe the executive team was 'accidentally' walking away from their long-term multi-million dollar brand.

     

    Share this comment


    Link to comment
    Share on other sites

    There's always the possibility this was the plan all along, in the style of 'New Coke'.

    Share this comment


    Link to comment
    Share on other sites


    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

  • Advertisement
  • Similar Content

    • By rogerdv
      Im looking for a pixel artist to improve the current graphics of a mobile game. Here is a video of current beta. Knowledge of unity3d is a plus.
       
       
       
    • By Genius-xi
      Hello everyone I would like to announce that I am working on a fighting game that will be released in 2019 as a full game.I would like to take some of your time and ask that you check it out and give me some feedback.If you like the game please follow me on https://web.facebook.com/PlayMechs/





    • By Thing Trunk
      Hi,
      Our hack & slash game, Book of Demons is exiting early access in less than an hour (8am PST) and we're doing an AMA live on reddit 
       
      Feel free to join and ask us any questions
  • Advertisement
×

Important Information

By using GameDev.net, you agree to our community Guidelines, Terms of Use, and Privacy Policy.

GameDev.net is your game development community. Create an account for your GameDev Portfolio and participate in the largest developer community in the games industry.

Sign me up!