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Has anybody used advertising via google or yahoo or tucows/cnet etc. What are your views on this, is this a good marketing decision? I read a while back on somebody who used Tucows and wasnt to happy with the sales it generated (if at all).

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That was probbaly me. I paid for some search keywords for 2 months on tucows, didnt notice any difference. I know that Steve will probably point out you really need to do it over a year r so to see an effect, but that pumps the cost uip beyond where Im prepared to spend.
I think unless you wanna spend several thousand dollars its not worth web advertising.

http://www.positech.co.uk

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I payed Tucows' 1-month featured title in its category and noticed no difference in sales. I've done the same on a few other sites and managed to get a few dozen extra downloads, but again, it didn't cover the cost of such exposure. CNet charges your entire life savings, so I haven't had the luxury of trying it.





[edited by - Yamisoft on August 26, 2002 4:28:24 PM]

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I''ve just bought some exposure with Tucows etc. but I''m not betting it will make much difference to online sales. Still unless you do something like this first it''s hard to know if it will make an impact or not I guess.

I write off all the marketing costs against tax anyway in the long run which helps.

Best regards,

Adrian Cummings (Proprietor)
Mutation Software
www.mutationsoftware.com
www.dweebs.info

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I''ve used Google''s AdWords before and it worked quite well for our game development services, but I wouldn''t recommend it to increase game downloads. Click costs range from $0.05 and up. Popular game keywords like "puzzle" cost $0.50 and up PER CLICK. Considering how few downloaders actually register a shareware game, AdWords is surely not the way to go.

What really kills my advertising campaigns though is the darn Canadian-US exchange rate, hence my slightly bitter perspective on these "featured" listings.


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I think by far the best boost to sales us shareware authors can get is to link to each others sites and forget traditional advertising. I get a lot of hits from other developers sites and my links page gets about 300 hits a month. Of course, thats dependent on only linking to quality sites (those with finished games for sale that arent simple tetris clones).
If you are selling a sharewrae game, and your site doesn''t link to at least 2 other shareware authors, then shame on you!

http://www.positech.co.uk

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Hi all,

I run a graphic banner link exchange from our main site at www.mutationsoftware.com (not www.dweebs.info for graphic clutter reasons).

I only keep a top ten going mind of real ''good'' links, but if you guys at Yamisoft and Positech want linking there then I don''t mind that.

Best regards,

Adrian Cummings (Proprietor)
Mutation Software
www.mutationsoftware.com
www.dweebs.info

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My personal idea was to build a kinda top sites ranking where the more traffic people bring me, the more exposure they get around the site.
I have kinda started on that idea but haven''t had many takers (although at the moment I''ve only got a Tetris/Columns spin off for sale heh!
Maybe just having a permanent links page may be better.

Anyway the page is up at this page if you wanna check it out.

Philip Lutas
Optical Realities

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quote:
Original post by Nicolas Bischoff
Has anybody used advertising via google or yahoo or tucows/cnet etc. What are your views on this, is this a good marketing decision? I read a while back on somebody who used Tucows and wasnt to happy with the sales it generated (if at all).


Y''all might think i''m crazy, but a friend of mine in Sacramento did things a little different last summer. Instead of advertising online or anything like that, he spent a little cash and had a 6ft standup of his mascot holding up a sign of his url printed up. He went from roughly 150 - 300 unique visits per day to 3,000 - 5,000 unique visits per day. Then he got mentioned in a couple newspapers here in town, that drove up traffic even more.

Now i''ll admit that he wasnt pushing a game (it was an online bookstore), but the idea is still the same. Thinking locally before you go global.

One last example. About 4 years ago i knew a guy in a band that was trying to get some publicity. We went around to a number of homeless people and stated that we would give them $10 cash and $20 in McDonalds gift certificates (he worked there part time) if they would hold up a sign that said "Saving money for the new Schultz album, please help!" then it had the bands website address listed on the bottom. Got mentioned in a couple papers and on the radio, tons of traffic. Sure, a couple of the homeless guys took the upfront stuff we gave (gave them $10 worth of the gift certificates up front, then the rest after they had been there a few hours), but most of them stayed.

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quote:


One last example. About 4 years ago i knew a guy in a band that was trying to get some publicity. We went around to a number of homeless people and stated that we would give them $10 cash and $20 in McDonalds gift certificates (he worked there part time) if they would hold up a sign that said "Saving money for the new Schultz album, please help!" then it had the bands website address listed on the bottom. Got mentioned in a couple papers and on the radio, tons of traffic. Sure, a couple of the homeless guys took the upfront stuff we gave (gave them $10 worth of the gift certificates up front, then the rest after they had been there a few hours), but most of them stayed.


Good idea, but isnt this taking advantage of the homeless? only kidding. I like the idea of extending advertising fruther than the net. It stands to reason as larger companies do this all the time.

Anybody else ever advertise in magazines or newsprint, bill boards etc?

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Well I was going to mention the billboard when I first started reading the forum, but someone already mentioned it. It is by far one of the most effective means of advertising. I currently have a opening on a interstate billboard that runs $250 per month and a one time production fee of $450. If your looking for a flux of visitors this is by far an excellent choice. Did I mention the board is located next to the 2nd largest cross in the western hemisphere on I-40?

And if your looking for increased exposure and visitors to your website, looking to promote a game or project, or just have some cool gaming related products I sure can help with that as well. My company is on the verge of launching our new gaming site. We already have a few agreements for distribution sales of a few games and playable online games. Go Tokyo Wars We are currently looking for more partners to feature their online game, has a game for sale and download, free game to play online or to download for name recognition and work recognition, or any other gaming related products or sites. Our parent company has it''s root in online promotion and advertising. The site is assured to receive a huge amount of users and exposure. We will be cross promotion on all our websites, current and new one''s due out soon, to assure a wide variety and amount of exposure for all involved. We are just looking for more content and products to offer our userbase. We will provide the site, online promotion, and ordering capability. All you need to do is bring your product. We work with everyone individually, and will do our best to promote your site or game.

If you are interested in discussing either subject you may contact me direct at
presley@pcpresents.com

Have a safe and happy holiday weekend

Sincerely

Presley Mitchell
PC Presents

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Involving the homeless is brilliant, IMHO. Negotiating the pay for a particular service being rendered is what it is supposed to be all about. You make the job offer, they decide whether to take the offer or not. If they keep up with their certificates they have guaranteed meals for a while, that they earned all by themselves.

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i had a sign maker up the
street from my store make
a couple magnetic signs for
my jeep containing all of my urls.

i''ve also been using bold lettered bumper stickers.

this was cheap, effective advertising that got me
decent web traffic and visitors to the shop.


GarageDeveloper International
the independent''s publisher!tm

http://www.garagedeveloperinternational.com/

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Well, I''ve got my folks wearing Yamisoft t-shirts. I wear mine as well, but since I program from home most of my waking hours, I may have to tape it to the window instead.

Perhaps it''d be a good idea to hand some out on a street corner one day, but then I''d go broke(r).


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quote:
Original post by Yamisoft
Well, I''ve got my folks wearing Yamisoft t-shirts. I wear mine as well, but since I program from home most of my waking hours, I may have to tape it to the window instead.

Perhaps it''d be a good idea to hand some out on a street corner one day, but then I''d go broke(r).



sweet.

the window is as good a place as any for free space



These folks are really good if you''re looking for

embroidered shirts...they''ve got all kinds of styles.

Queensboro Shirt Company



GarageDeveloper International
the independent''s publisher!tm

http://www.garagedeveloperinternational.com/

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quote:
Original post by Yamisoft
Well, I''ve got my folks wearing Yamisoft t-shirts. I wear mine as well, but since I program from home most of my waking hours, I may have to tape it to the window instead.

Perhaps it''d be a good idea to hand some out on a street corner one day, but then I''d go broke(r).



Where can we get these shirts? I''d love to get one.

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Guest Anonymous Poster
Could anyone tell me what a well-marketed game makes these days (per year)?
And how plausible is it to rely on a game marketing itslef? For example soldat, stick soldiers, I dont think they set out to be massive hits. Is that just luck?
And finally, what sort of money would people expect to pay for a game like soldat or SS?

Thanks!

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quote:
Original post by Gregory Micek
Where can we get these shirts? I'd love to get one.

Well, we only had enough made for the family, but I'm sure I could have more made if enough people were interested in buying them (I'd normally hand them out for free, but we'll need to release a few more games before we can do that).

The first version was just a nice white t-shirt with the Yamisoft logo across the front and www.yamisoft.com on the back - nothing flashy like the ones in my "free shirts I would only wear at the GDC" pile.

FYI, I don't have any pics yet, but the shirt logo is at http://www.yamisoft.com/yms_tshirt_logo.jpg




[edited by - yamisoft on September 1, 2002 6:43:56 PM]

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