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Successful marketing strategies?

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Thought I''d throw out another question. Please feel free to chew, gnaw, over the following question: Considering a successful game is the fine balance between timing and exposure, what have you found as successful marketing strategies for your game? Lance(rsnail) Developer and Artist. Rocketsnail Games - Small Bursts of Imagingation. http://www.rocketsnail.com/

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It''s not specific to software, but there''s a book you might want to check out:

Marketing Without Advertising
by Michael Phillips & Salli Rasberry
ISBN: 0-87337-369-3

Its focus is helping smaller businesses aquire and keep customers without spending huge amounts of money on advertising. This "small" focus actually makes it appropriate to independent developers, IMO.

Samu Games

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