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Extrarius

How could I portray insanity & strangeness in a logo?

45 posts in this topic

I''m working on my (personal) website and I''m trying to think of a good way to make the logo radiate a feeling of "insanity" and "strange". I''ve tried using various types of noise in different ways, but for some reason it always ends up feeling like the theme is "chaos" (or sometimes "order") which is not what I want. Any ideas, examples, etc?
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Curved lettering with no logic to it - I don't know, pretend you're crazy and draw what a crazy person would draw. Imagine if you gave the work to a crazy person what you would get back from it.

[edited by - Waverider on February 12, 2003 6:26:40 PM]
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If you already have a symbol try dividing it into squares then pushing some squares back and pulling some forward try using noise on the joins afterward.

If you don't have a symbol I think a WARPED brain or a cerebral cortex
with your title letters wrapped around it would be cool

Send us the link to your site when you finish
mbostock@hypertronics.com.au


[edited by - ultravioletdreams on February 12, 2003 7:53:09 PM]
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The opening credits in the movie Se7en. Look like they were written by a very very disturbed person.
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quote:
Original post by Extrarius
Strange, I''ve had several people suggest something like that =-)

Which one is better:
http://art.psychosanity.com/crazy.jpg
http://art.psychosanity.com/crazy2.jpg
http://art.psychosanity.com/crazy3.jpg
?



It looks too geometric to be insane... I mean, it doesnt suggest insanity at all. The Seven7 suggestion is good.
Also the guy with the valve in the eye (valve logo - Half Life) looks very very insane and disgusting.
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First of all, don''t use complementary colors Crazy or not, they nullify each other and in return you get something subtle and grayish. Just trust me on this one, red and green are bad colors Actually, a trick I was taught in my graphic design class (similar situation, our goal was "wild" however), taking complementary colors, and shifting one color slightly left or right on the wheel. This gets you as opposite of a color as possible, without the deadening effect. For example, red and teal or green and purple.

Another idea is to maybe mess up your kerning on purpose? Just "CRAZY" is too ordered and neat. (To adjust kerning between letters, when you are using your text tool (in photoshop at least), hold down the option key while moving your left and right arrows... I don''t know what the command is for PC Its probably alt...) Mix a few letters around, mess with the spacing... Just a suggestion

Play with your transform tool, rasterize your text...

And my ultimate suggestion - Play with your layer blend modes!! You can get some really interesting effects with these (Once again, in photoshop by your layers menu... this is right beside you layers toolbox... Difference and Exclusion have some interesting effects.) A good process to go through on a layer you want to blend into your image is to change the blend mode, alter the transparency on the layer, experiment with it, then set the blend mode to normal, put it below the image you want to blend with in your layer order, and take the new top image and play with those blend modes too... (if that makes any sense... I''m kinda in a hurry )

But, just a few suggestions to play with

- Tommy
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Yes, it looks a little better. Still not really insane though...

Ask yourself: what is insanity?
Disorder? An insane person can be very much ''in order''. I think insanity is more than that.

Se7en is a very good example, just take the title: the number seven instead of a v. Very simple, but very effective.
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im sure some of you are familiar with M.C. Escher his work is not insane itself its planned, methodical and tightly rendered but gives you that feeling of wtf(am i looking at this right how the hell does that work!) A master in his field ive not seen anyone to match his style.
Link

http://www.worldofescher.com/gallery/

Grafitti art has some of Eschers style in it but with a bit more attitude, might not be what your looking for but it encompasses a wide range of styles an always interesting to see what gets thrown up

http://www.artcrimes.org/

Now this guy was insane Mr Salvidor Dali. You will have seen some of his artwork at one point or another, remember the dripping clock

http://www.dali-gallery.com/dali.htm

At the least these links might give you some motivation or direction as to where you want to go

peace
DodgeR


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I did a lot of looking at Escher''s art before I began. His impossible shape paintings/drawings/etc are awesome. If I had the art skills, I might do something like that. Unfortunately, I don''t. Also, I think that would be going a little overboard as I just want a text logo and not a full blown painting.

I improved 6 a little (imo) and you can see 7 at http://art.psychosanity.com/crazy7.jpg. I''m really starting to like it - It''s now my desktop (the full image has more to the top and bottom, but its more of the same so it really doesn''t make much difference to the feel of the image. Since I want to save bandwidth I cropped them to just around the text).
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Nice, I like the flipped A, pretty H4x0r

- Get rid of the background, too busy.
- Make the letters less aligned.
- Make each letter a different colors.
- Try a motion blur
- Add some blood dripping of from the letters.
- Make the sides of the letter sharp, like a knife.
- Stretch the corners of the letters to give them an overall disorder.
- Put in a underwater effect to make it more liquid.

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and for gods sake, go to flashkit.com and download a new font.
there is NOTHING crazy about arial
heheh

-eldee
;another space monkey;
[ Forced Evolution Studios ]


::evolve::

Do NOT let Dr. Mario touch your genitals. He is not a real doctor!

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quote:
Original post by machuidel
[...]
- Get rid of the background, too busy.
- Make the letters less aligned.
- Make each letter a different colors.
- Try a motion blur
- Add some blood dripping of from the letters.
- Make the sides of the letter sharp, like a knife.
- Stretch the corners of the letters to give them an overall disorder.
- Put in a underwater effect to make it more liquid.



The background is supposed to be busy, as I feel that it helps represent insanity (not sure how to explain why).
I like the letters being aligned and them being basically the same color because it offsets the noise found everywhere else in the image and it shows the order in the chaos.
There is already a lot of motion blur and several layers with a ripple distortion =-)
Also, the ''rain'' effect was originally red, but I like it better the way it is now as a difference filter with the ''splashes'' being blue/green.
I''ll have to mess around with your letter suggestions to see what they look like =-)

quote:
Original post by eldee
and for gods sake, go to flashkit.com and download a new font.
there is NOTHING crazy about arial
heheh[...]


The insanity in arial is that it is normal. Only through insanity could a suboptimal standard be chosen =-P
Have any suggestions? I don''t feel like goung through every font and redoing all the 100000 filters I''ve done on the letters to see if it looks good, but if you have some specific fonts (or styles of font etc) in mind, I might try them out =-)
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Ummm..... I like the wording but I agree that the background has to go. It doesn''t look ensane.. it looks like tiedie... maybe a logo for woodstock 2003?

"When I was growing up, my favorite relative was always uncle caveman...."
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Mmmh, Arial is not insane, sorry.
What you can do however, is follow what some of the people told you and mess with it.
A very simple thing I have done many time in Photoshop is to noise your Arial text, then blur it, then unblur it back using the Curves menu (I am NOT gonna repost my tutorial on this technique again, maybe you can look in my profile, though, if you want the lengthy explanation with pictures).

You could use the technique used in The Matrix title, using a simple serif font but by moving bits and pieces across you get a "disturbed" feeling from it.

Similarly, the strength in the Se7en title is not just the fact that it uses haxor typing. Your reversing of the letters doesnt work because you did it too much, and you use Arial.
Why it works in Se7en is because of the way the writing looks like someone use some instrument and scratched it, rather than actually "wrote" it.

Madness will usually be associated with drooling guys, insane giggling, screaming, etc. So, maybe something like Edward Munsch "The scream" (or is it "the cry" in english ?).
Vision of someone in a corner, rocking back and forth. Someone in a camisole (or whatever the name in English is, that restraining shirt lunatics wear, you know, Hannibal Lecter).

Of course, if you dont like the dirty side of insane, then maybe what you are aiming at is "psychedelic" ? Which would illustrate the strangeness much more easily.

Colourwise, you are trying too hard. The thing is that even if you want to make it look weird and insane, you still have to respect the basic rules of Colour Theory.
Kandolo suggestion is a good idea, sticking with the colour theory, yet stretching it to its limits.

Personally I would stick with black and white, with only very sparse bits of colours, and only dark ones, or dirty ones, like sepia, maybe blue ink, spots and stains would be nice, too.

If you want to know what insane look like, you might wanna look up "Malkavian", a clan of very disturbed vampires.
look up artwork for Se7en. Or any movie with a disturbed serial killer. There is a fairly conventional set of stylistic cliches in movies that are used to convey madness.

And for the love of all things sacred, go and look up some fonts !, anything in the Trashy style would be better than damn Arial. (Unless you trash it yourself, as I explain earlier). (download CRAZY KILLER, for a start !



Sancte Isidore ora pro nobis !
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OK, I''m no artist, I''m just approaching this from what it looks like to someone looking at your logo, so you can do whatever you want with my comments.

When I look at your logo, I don''t really think "crazy" or "insane". It looks more wild and overly busy to me. It looks like a conglomeration of elements with a simple Arial word with some switched letters with a few too many filters run on it. Sorry, but its true.

Here''s what I would suggest. Your logo doesn''t have to be complicated to look crazy. In fact, I think that in this case simpler might be better. That guy ahw had some very good suggestions. If you took a font and moved some of it around to make it look messed up, or made your writing look like it was scratched or drawn with a finger onto a wall, that would be much crazier looking. I think using a simple red or white type on a black background would look good. If you added a disturbing face or image in the back sort of faded behind your text that would be good. You could draw it like a black and white movie, with just the highlights from the part of the face that is illuminated. One last thing, I don''t know much about your website, but I''m not sure how big your logo really wants to be. A little smaller might be good too.

Thats just my two cents, do with my suggestions what you will.
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