I would probably say they like the idea of producing games, but don''t have a clue on where to start or how, and so have found you. Hoping that if they can get a cool game programmer they can grow and become a large succesful company.
Sounds good, but you should check into the history of the company or previous companies owned. Maybe go in for an interview ask why they want you to produce games. If there intent on producing games they''ll tell you they''re serious, if there not you''ll get an answer like "We want to publish games to put us up on the market." Or something like that.

Take into acount that I''m not a publisher neither do I know anything about running a publishing business. So I could be very wrong.
However I hope this helped!
See ya,
Ben