Jump to content
  • Advertisement

Archived

This topic is now archived and is closed to further replies.

ironballs

Branding Strategies for Indie Developers

This topic is 5430 days old which is more than the 365 day threshold we allow for new replies. Please post a new topic.

If you intended to correct an error in the post then please contact us.

Recommended Posts

Hey all, These nice people at Gamedev have agreed to post my article on creating brand equity in small game developers. Generally looking at shareware releases etc. It should be up within the next few weeks I think! Matt

Share this post


Link to post
Share on other sites
Advertisement
My business credentials come from my Master of Applied Commerce at the University of Melbourne (Australia). I have studied product and brand management, strategy and marketing. I also have an undergraduate degree in Cybernetics and Control Engineering with honours from The university of Reading, UK.

My experience with game development, has arisen through management of a team of developers for the last twelve months in Melbourne, producing a game to be released as shareware toward the end of this year.

Although not many people will have heard of the game as yet, I would hope that as the dev. team closes on release, a much bigger population will have some level of awareness. (Otherwise, my writings on building brand equity would not be substantiated).

The article discusses briefly how we can measure brand equity (something which is typically intangible), and goes on to develop a framework for aligning brands in a companies brand portfolio. What we''re talking about, on the most part is generic brand management, however, many examples use game development based samples. I also draw on my experiences of the past year, and the plans that we have in place for marketing our shareware release once it is ready.

Thanks for your interest John.

Regards

Matt

Share this post


Link to post
Share on other sites
Thanks,

Most of it is common sense when you read it, but the idea is that as indie developers, these thoughts should be at the forefront of our marketing strategies. Most of the thoughts have been developed as I''ve been producing a team of developers for a shareware release later this year, it''s getting very exciting now, as new engine releases come out, and the features just keep growing!

MAtt

Share this post


Link to post
Share on other sites

  • Advertisement
×

Important Information

By using GameDev.net, you agree to our community Guidelines, Terms of Use, and Privacy Policy.

We are the game development community.

Whether you are an indie, hobbyist, AAA developer, or just trying to learn, GameDev.net is the place for you to learn, share, and connect with the games industry. Learn more About Us or sign up!

Sign me up!