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Beginnings of majors (amazon, ebay, others)

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Are there any publications or sources that talk about the iterative design process of amazon or ebay or any other major .com startups? From conception, to design, to users and back again? Talking about problems ran into, changes and reasons for the change, et cetera? If there was a source that housed all these answers under one roof that would be great, however, if any information regarding pieces of these (which i would guess to be more prolific) I def appreciate. I would also note: that this question is not a strict software question, but the design and creations of the company and service together.

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Here is kinda the ally i'm looking for:

Discussions like these showing the evolution of major websites.
(this is ebay as the link infers)
http://forums.ebay.com/db2/thread.jspa?threadID=410122850

thx for the feedback, it got me going in the right direction

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