Sign in to follow this  

The Indie Developers Guide to Selling Games Now Available

This topic is 4243 days old which is more than the 365 day threshold we allow for new replies. Please post a new topic.

If you intended to correct an error in the post then please contact us.

Recommended Posts

The Indie Developer’s Guide to Selling Games Now Available May 1, 2006- VGSmart, a leader in independent game marketing, announced today that their first published book, The Indie Developer’s Guide to Selling Games is now available in print and PDF forms from their website, www.indiegameguide.com. The book is an informal look at game marketing, from development to post-published. While neither a research paper nor a text book, it contains a mix of opinions, facts, and crash courses in marketing. It is written to be an enjoyable read even if the developer in question despises marketing. The book is divided into six main chapters, covering marketing in pre-production, production, release, post-release, and looking to the future. The sixth chapter covers some advanced marketing theories, including Joseph Lieberman’s Motivational Pyramid, a unique perspective on motivating the sale of games by using a hierarchical structure of motivational factors specifically found in games. Samples of the book’s first three pages and the table of contents are available at the www.indiegameguide.com website. More information on VGSmart can be located at www.vgsmart.com. Visit our Blog at vgsmart.blogspot.com

Share this post


Link to post
Share on other sites
Sign in to follow this