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Rate my "Bad Dreams" logo

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Hi guys, I'm working on a logo for my one-men-production studio ;-) and here's what I got so far. It's kinda work in progress: overall shapes of letters are nailed, letters gonna get some more texture and background border is temporary, but I'd like to get other people's opinion on it. I'm going for that scary mood of simplicistic black & white, if you know what I mean (think Lionhead logo). Do you like it? If not, why, and how could it be improved? // Btw, I'm programmer not an artist...

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I think you should keep it black and white, and the 'S' is really good.
I'm not sure if you're going for a cartoony feeling, but you are, then it's great.

Kinda reminds me of "The Nightmare Before Christmas."

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The locations and sizes of the letters seem a bit off. My eyes don't want to follow the letters of "Bad Dreams" in the right order. I think some coloring could help here too --- maybe something along the style of this logo:

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Barking_Mad: eyes - I had the same idea, but couldn't figure where and how to add them. But a pair of cruel eyes on one of the letters or in the background definitely will help.

blueapple - thx for the S, it took me quite a while to get it this way :-) Some sort of cartoonish feeling might be ok.

think_different - hmmm, to me positions look rather right, and if there's a tension inside (V shape), it was intended. Anyway, it's not final and I'll be moving things around here and there. Coloring: yes, you're right, now I think that adding some blue highlights around letters / little lightnings like in Blizzard logo would make it much better.

Thx for bouncing ideas :-) anyone else?

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I think the M is too big - when you pronounce 'dreams', you hardly hear the m, so that's a bit counter-intuitive. The characters also point in all sort of directions, and combined with the 'v' shape of the words, it creates a chaotic result. For example, the lower part of the B and the a point in opposite directions - the B points at the D, the a at the a from dreams. It's not a natural flow. I think that's why it didn't immediatly click for me the first time I saw the logo. Also, the D looks more like a N. The r also has a different style than the other characters, with it's sharp corners.

Perhaps by combining the words with a visual depiction of 'bad' and 'dreams' the immediate impact can be better. Perhaps you can put the words inside a cartoony thought cloud, with some claws sticking out on either side of it, while also keeping the flow in mind?

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Ok, I'm back online.


Captain P: thanks for oppinion, much appreciated :-)


dmwalles: yeah, but have you seen what did they done to Starcraft? And they didn't fix this "bug" even in second version! ;-)



Seriously though, most other letters aren't closed and I think that our minds are able to get real shape of letter despite the missing parts. Ie, you didn't complain that 'a' isn't closed :-)

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I like the letters but composition could be better, try moving the 'Bad' to the left side of the dreams. The top of 'd' and 'D' make a nice curve this way. And then it might be good idea to slightly change the color of either word to make it more readable.

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Quote:
Original post by Koshmaar
dmwalles: yeah, but have you seen what did they done to Starcraft? And they didn't fix this "bug" even in second version! ;-)
What bug? It says STARCRAFT: BROOD WAR, plain as the eye can see. It reads perfectly fine. Your logo doesn't, you went too stylized, and the letters don't flow properly.

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It really isn't to shabby for a programmer, but, there is always room for progress.

I was thinking eyes too, maybe somthing slit like, if you're going for the fear effect, that would work nicely, maybe add some demensions to it, or shadow, moonlight is great in the horror genre.

try to stick to one style of letters, if you are going for the pointy letters, like on the bottom of the letters, they are sharp, but at the top they round out. stick to one definate style. I suggest sharp letters, scarier.

one last thing, in my mind, go for all caps, it'll look cooler.

i think...

anyway, hope that helps, other than that, its looking good. =]
keep it up

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I personally think there's too much space around the lettering, and although it's quite stylistic, I don't think that it's all necessarily coherent, in that the 'r' is very blocky, compared to the snake-like 's'.

and you'll find that if you're doing B&W, it'll generally work better as black on white, with a more compact logo. In my opinion at least.

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If this is a hobby sort of thing, then keeping pushing this, it needs work. If it's for a serious business, you need to hire a graphic designer at industry rates because it's not salvageable.

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The asymmetry doesn't work for me and the arms become naff after a while.

How about keeping this style but converting to a creepy face with smiling fangs as follows:

1. Centralise bad
2. More scythe like r
3. Shrink M to complement r
4. Size and shape S to complement D
5. Add eyes to b and d of bad
6. Keep a of bad unchanged - looks subtley nose like
7. Allow dreams to become smiling fangs. The open ended letters would work well. D and S would be canines.

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OMG, I completely forgot about this thread and thought that people also forgot... now I see there was further discussion here.

Ok, here's the deal. Currently there are more important things to do than design a logo for a non-existing, one-man "company" that doesn't have any finished quality games. It's better to work on the games first, then, when they're finished, time for logo design will find itself :-)

I shouldn't have started it in the first place, my fault. Anyway, big thanks for great comments guys, when (if?) I'll resume this project, I'll definitely take them into consideration.


Vampyre_Dark: ups, took it for Z... which it would be when mirrored.

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