Sign in to follow this  
stormwarestudios

Forces that affect MMORPG subscriptions

Recommended Posts

Hi all, I'm developing a study that involves forces that affect MMORPG subscriptions, and the reasons why (if applicable). For example, factors which increase subscriptions: - initial launch (due to pre-launch marketing blitz) - new content (e.g. new races, new areas, new items, new decor, etc) - fresh content (e.g. saving players from the inevitable boredom; not the same as new content) - bugs which increase character advantage (e.g. dupe bugs) Factors which decrease subscriptions: - bugs which decrease character advantage (e.g. getting stuck, unexpected loss of items/stats/wealth) - release of similar games by competition - addition of features which players feel is detrimental to gameplay - feature nerfing I'd love to hear your opinions. Thanks, - DH

Share this post


Link to post
Share on other sites
cbenoi1    484
Two points. One is that MMORPGs capitalize a lot on networking effects. There is a good article on this topic here:

Quote:
Scott Gallagher and Seung Ho Park, "Innovation and Competition in Standard-Based Industries: A Historical Analysis of the U.S. Home Video Game Market", IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 49, NO. 1, FEBRUARY 2002

http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=985749


Also, you could consider an MMORPG as a platform around which you create a sustainable ecosystem (new content, merchandizing, in-game and RL events, forums & chat rooms, etc). Here is a more recent view on this:

Quote:
Sizhu Tan and Mingzhi Li , " The market structure of the video game industry: A platform perspective", Service Systems and Service Management, 2008 International Conference on, June 30 2008-July 2 2008, Page(s):1 - 4

http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?tp=&arnumber=4598486&isnumber=4598430


Hope this helps.

-cb

Share this post


Link to post
Share on other sites
Codeka    1239
Quote:
Original post by DarkHorizon
For example, factors which increase subscriptions:
- initial launch (due to pre-launch marketing blitz)
- new content (e.g. new races, new areas, new items, new decor, etc)
- fresh content (e.g. saving players from the inevitable boredom; not the same as new content)
- bugs which increase character advantage (e.g. dupe bugs)


Apart from the first one, I don't think the others have any effect. Unless you consider expansion packs that are marketed as heavily as the initial release as "new content" (e.g. the WoW Lich King expansion pack).

The normal cycle of new content that happens would be unlikely to attract new subscriptions, it's more a way of keeping existing subscriptions. The reason being that people who are not already playing the game simply wouldn't know about it. Same with "advantagous" bugs (though to me, there's no such thing)

In my opinion, the number one way that an established MMO game would increase subscriptions is via regular advertising (WoW still runs TV ads, for example) and good old word-of-mouth.

Quote:
Original post by DarkHorizon
Factors which decrease subscriptions:
- bugs which decrease character advantage (e.g. getting stuck, unexpected loss of items/stats/wealth)
- release of similar games by competition
- addition of features which players feel is detrimental to gameplay
- feature nerfing


It's much easier to lose subscriptions than to gain them! I can think of plenty more: too much lag/congestion, boredom, economic downturns, and as I said above, a lack of new content (which contributes to boredom), etc.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this