Sign in to follow this  

Programmers

This topic is 2946 days old which is more than the 365 day threshold we allow for new replies. Please post a new topic.

If you intended to correct an error in the post then please contact us.

Recommended Posts

Well, the general answer is that you have to make sure that you product provides features which others do not, or alternatively provides competitive pricing or licensing. There will be a lot of inertia to overcome too, as generally people have made an investment (both time and money) into their existing programs.

It's also worth noting that in the last week both Unity and Epic have released free versions of their engines, presumably to entice hobbyist and indie developers. Failing this, a good demo is crucial.

And of course, you need to make sure people know about your product so advertising is very important. Beyond that, you'll have to give more details about what you're doing. Have you checked out your competition?

Share this post


Link to post
Share on other sites
Quote:
Original post by jssenger
How could a person with a program that generates video games find developers interested in using or purchasing their program?
What exactly is a 'program that generates video games'? Are you talking about some sort of WYSIWYG editor built around a game engine, such as Game Maker or Unity?

Share this post


Link to post
Share on other sites
Hi Josh,
As I replied to you on my own bulletin board when you emailed me this question:

As the old saying goes, "make games, not engines."
So your friend has made a game engine. That's great. How many games has he made with it? Can anybody go on the Internet and find those games that have been made with his engine? How much money have those games earned? How much good press have those games gotten? How high do those games rank on GameSpot or IGN or GameRankings?

You're probably getting the idea. But to belabor the point: He needs to make games with his engine, and he needs to make those games successful. A LOT of young guys think it's an easier route to game biz glory to create an engine than to create a hit game. But those young guys are all wrong.

Share this post


Link to post
Share on other sites
Quote:
Original post by jssenger
How could a person with a program that generates video games find developers interested in using or purchasing their program?

By undertaking a marketing campaign on/in video game development related web sites and magazine. The campaign would need to explain the benefits of the system when compared to its counterparts.

This campaign could include press releases and advertising but the most useful marketing tool, when selling an engine, is proof that it works. As others have said above this is best done by making some great games using the system.

Share this post


Link to post
Share on other sites
Quote:
Original post by jssenger
I am curious as to what type of organization would purchase this product?

We've already told you that it's unlikely that any organization will purchase your friend's product until and unless it has been used to create some games successfully.
That said, the term you're looking for is "development companies" or "game developers."
http://www.sloperama.com/advice/lesson28.htm
http://en.wikipedia.org/wiki/Video_game_developer

Share this post


Link to post
Share on other sites
Quote:
Original post by jssenger
Mr. Marchant,
I am curious as to what type of organization would purchase this product?

Hopefully you identified your target market before you started making it and designed it to meet their needs. I assume that if you did that correctly then the target market you identified will be the people who will buy it.

If you didn't identify who would want it, before you made it.....

Share this post


Link to post
Share on other sites
Quote:
Original post by Obscure
Quote:
Original post by jssenger
Mr. Marchant,
I am curious as to what type of organization would purchase this product?

Hopefully you identified your target market before you started making it and designed it to meet their needs.

FYI, The OP had written to me off this forum and indicated that a fellow student had developed an engine, and that the OP was now attempting to put together a general marketing plan for him. Would have been good if the OP had provided that level of clarity here as well.

Share this post


Link to post
Share on other sites
Still need more info about the engine to define the relevant market. What platform does it run on? Is it 3D or 2D? What programming language does it utilize? Does it allow plug-ins with other common development tools? Etc.

Based on the OP's original phrasing of the question, I would infer he probably doesn't understand the middleware market very well and therefore attempting to market the engine as a commercial product will more than likely end in failure. Considering the abundance of engines coming to market in compiled object code (Unity and Epic as most popular) the expectation of commercializing even top of the line tools is getting harder to maintain.

Share this post


Link to post
Share on other sites
I really appreciate the feedback ive received from everyone. My knowledge of the technology is currently limited. kdog you refer to the middle market. I would appreciate any resources for research into this area. I have been to most of the industry websites. Are there terms for the middle market which I can use to guide my research?

Share this post


Link to post
Share on other sites
Quote:
Original post by jssenger
kdog you refer to the middle market.

No. He didn't. He talked about "middleware." Middleware is what you are trying to market. So you need to teach yourself about middleware for games.
Try this: http://lmgtfy.com/?q=middleware+for+games

Share this post


Link to post
Share on other sites
If your market is big-time AAA game publishers:

1) Have a successful game that's sold millions of copies made with your engine. You'll have to do this yourself.

2) Once you do that announce that your engine is available to be licensed.

3) Profit.

Without step #1, no one cares.


If your market is independant developers:

1) Have a successful indy game made with your engine that does well in the market. You'll have to do this yourself.

2) once you do that announce that your engine is available to be licensed.

3) Profit.

Without step #1, no one cares.

-me

Share this post


Link to post
Share on other sites

This topic is 2946 days old which is more than the 365 day threshold we allow for new replies. Please post a new topic.

If you intended to correct an error in the post then please contact us.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this