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Logo design feedback

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I'm posting this here as a favor for someone who would like feedback on their game's logo. He's a good fellow and I'm happy to do so ;) I'd like to know what indie gamers think of this game logo. It would be most helpful to me if you answered the questions BEFORE looking at other peoples' answers: 1) What does the logo say? 2) How fast were you able to read it?

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The design looks alright to me, a little to circular though I feel.

1.) Kolro
2.) It took me about 15 seconds. I had to read it over ~5 times.

I'm not understanding what is around the first 'o', but it appears to me to just be a little design flair.

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At first glance I thought it said Kontrol. This obviously isn't the case, but the more I look at it the less sure I an about what it is. Right now I'm thinking Koiro and it took me a couple of minutes to settle on that.

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For myself, I decided in a few seconds that this obviously said "Kolro".

(And regardless of the reading of the letters, I think the hexagon-in-circle composition, the off-grey shades, and the tapering ovoid shapes of this design are quite lovely. I'd even say that the design is too subtle to immediately read to me as a game logo; I mean this in the best possible way.)

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1)For the first minute I thought it was Kiloro. Now I'm wondering if it might also be Koloro or Kóloro.
2) About 2 minutes- but I still haven't decided which it is.

When I first saw it I thought to myself "Why, that is a logo for a snow boarding game! Or maybe a stylized Celtic-y game!

Although it is difficult to understand the logo, you should be fine as long as you can get the name of the game across through other means (like having a "normal" title at the top of the game box). I believe I have seen this technique used before, I cannot remember where.

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1) Kotlro
2) Had to stare at it for a few seconds

In general, I don't like the logo. It's not very memorable and on a quick glance the letters blend together into vertical lines.

If I hadn't focused on trying to read it, i'd remember it for a few minutes as vertical lines in a circle, then forget it and likely wouldnt remember it even if i saw it again later.

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kotiro

it took me about 6 seconds to arrive at that conclusion.


additionally, it looks like a classic car company logo. makes me think of rolls royce or mercees benz.
furthermore, the word 'kotiro' that i got from it doesn't really evoke anything at all. actually feels kinda pretentious.

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