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[...] if read this correctly, if the retail price is $10, then for every unit sold you get ~$1.60.
You know it depends. If you are going for digital only, that sounds quite bad. But it seems that the publisher wants to put the game in boxes. Now if you would try that on your own your would have to pay ALLOT upfront. The biggest problem is that printers and cd manufacturer want a minimum number produced and to get the game onto shelves they have to "entertain" the retailers.
And since it is in boxes the chances that your game will sell are quite height. This is for a number of reasons: 1. The publisher has to get the money back they invested into producing the game (even if only the physical media). 2. Since it is on a shelve it will have much more exposure.
The devil is in the detail:
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Original post by Zatun
Retail price- X
Tax- 19%
Retail fee-30%
Distributors fee- 20%
Production-1 X/unit
The publisher will take 60% of what remains and I will be left with 40%.
If this is in the contract, great for you! If not then Net-Profits, means AFTER the publisher got all his upfront costs back. If your game does not sell as expected, you get no money at all. The problem is even worse, if the publisher thinks that the game will be the next hit and has a bunch of CDs produced but is only a Ok game and thus under performs (by the publishers estimate). You get no money, even though it might perform better than in your wildest dreams.