I'm helping out a published author friend to find a job in the industry as a designer/writer, and I'm just looking to get him some tips on applying for positions. He does have previous work experience on Operation Flashpoint, but he's unsure as to whether or not this experience would count for or against him seeing that OFP, being close to 9 years old now, is such an ancient qualification. Now, the thing is, I've normally applied for programmer/artist positions, and I've generally been of the mindset to keep your applications as formal as possible. However when it comes to positions that are far more centered around a applicants personality, would it be best to try and let some of that character show through and go for an informal cover letter or just go for the standard 'This is what I have done, what I can do, what I want to do, and how I intend to do it' sort of approach. Does anyone here have any experience in such a position? What's worked for/against either you or potential applicants?