Sign in to follow this  
abhi_shekv

Need book review: Videogame Marketing and PR: Vol 1: Playing to Win

Recommended Posts

abhi_shekv    122

Heu guys,

Does any one have a review or a link of the review or know how good the book "Videogame Marketing and PR: Vol 1: Playing to Win" by Scott Steinberg is? Planning to purchase this book. Any other book specific to marketing and PR of video games? Please help.

Regards.
Abhi

Share this post


Link to post
Share on other sites
Tom Sloper    16040
There are usually reviews on Amazon.
If you can't find any reviews, just buy the book and judge it for yourself.
Seriously. The purchase of one book is a minuscule investment. You will need to purchase many books. Don't make it a huge decision for each one.

Share this post


Link to post
Share on other sites
abhi_shekv    122

Thanks for the advice Tom. Also if someone here could please clear it for me, if Video Games come under Product Marketing or Service Marketing. I am just a little confused here. Please help.

Share this post


Link to post
Share on other sites
Tom Sloper    16040
Quote:
Original post by abhi_shekv
if Video Games come under Product Marketing or Service Marketing.

Games that are sold as a physical product (a disc in a box) are products.
Online games are a service.
Games that come in a box and are played online are both a product and a service. Why is this hard?

Share this post


Link to post
Share on other sites
Tom Sloper    16040
Quote:
Original post by Tom Sloper
Games that are sold as a physical product (a disc in a box) are products.
Online games are a service.
Games that come in a box and are played online are both a product and a service.

Does that help? You only responded to the "why is it hard" part.

[Edited by - Tom Sloper on December 8, 2010 10:01:12 AM]

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this