Need book review: Videogame Marketing and PR: Vol 1: Playing to Win
Author
Heu guys,
Does any one have a review or a link of the review or know how good the book "Videogame Marketing and PR: Vol 1: Playing to Win" by Scott Steinberg is? Planning to purchase this book. Any other book specific to marketing and PR of video games? Please help.
Regards.
Abhi
There are usually reviews on Amazon.
If you can't find any reviews, just buy the book and judge it for yourself.
Seriously. The purchase of one book is a minuscule investment. You will need to purchase many books. Don't make it a huge decision for each one.
If you can't find any reviews, just buy the book and judge it for yourself.
Seriously. The purchase of one book is a minuscule investment. You will need to purchase many books. Don't make it a huge decision for each one.
Author
Thanks for the advice Tom. Also if someone here could please clear it for me, if Video Games come under Product Marketing or Service Marketing. I am just a little confused here. Please help.
Quote:Original post by abhi_shekv
if Video Games come under Product Marketing or Service Marketing.
Games that are sold as a physical product (a disc in a box) are products.
Online games are a service.
Games that come in a box and are played online are both a product and a service. Why is this hard?
Quote:Original post by Tom Sloper
Games that are sold as a physical product (a disc in a box) are products.
Online games are a service.
Games that come in a box and are played online are both a product and a service.
Does that help? You only responded to the "why is it hard" part.
[Edited by - Tom Sloper on December 8, 2010 10:01:12 AM]
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