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Telamon

New User Funnel: Client Download

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Last year I was at a GDC lecture about a fashion runway game for Facebook and the presenter had a new user acquisition funnel annotated with dropoff rates at each stage. The game install involved downloading the Unity plugin, and I'm pretty sure he said 40% of users were willing to do that - which is a surprisingly high number.

Long shot: does anyone know what talk that was - I'd love to get the slides?

Failing that: looking for any sort of validation or refutation of that 40% number. Basically - what percent of new users would install Unity to play your Facebook game, given the option.

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That was
What Social Games Can Learn From Virtual Worlds
by Mike Goslin (Hangout Industries)
(he talked about "funnels" a lot in my notes, and I even had the key word "fashion" in my notes).

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