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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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dievo

How do you market/advertise you indie game?

3 posts in this topic

Developing games is an art, but marketing and selling them is more a pain in the a.... I'm struggling to create awareness for my first game, which I thought should not be that hard because it is a web based game with a small facebook integration. But I landed right on my nose and I am a bit lost now.


How do you market and advertise your indie games?
I often read that "building a community around the game" is some great advice, though I don't know how to do that, either. In the indie game area, you also can't throw money around for buying advertising on google and facebook, because there is no money :)
Anyway, I think this might be a nice discussion, don't you think?
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I was faced with similar challenges earlier. There is actually some good advice in a thread of mine here: [url="http://www.gamedev.net/topic/604831-has-anyone-here-ever-launched-their-own-product/"]http://www.gamedev.net/topic/604831-has-anyone-here-ever-launched-their-own-product/[/url]

One good avenue for gaining traffic is blogs. Find a blog site with high traffic and ask the owner to advertise your product for free (or for a cost). Another good method for "building a community" would be to run a free beta test.
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[quote name='tomdeal' timestamp='1313753510' post='4851154']
In the indie game area, you also can't throw money around for buying advertising on google and facebook, because there is no money :)
[/quote]I think you might mean in the [i]hobbyist[/i] game area -- it's quite common for indie developers to spend a reasonable amount of money on advertising, and if you're planning on trying to make a living selling your games you'll probably want to consider spending a bit of cash.

That being said, if you're [i]not[/i] going down that road there are still things you can do. A few ideas:
[list=1][*]As mentioned above, you can try to get your game advertised on popular blogs. This might cost you a small amount of money, or you might be able to arrange link exchanges, or give away free copies or a similar arrangement.[*]Related to #1, you could create a press release for submission to relevant sites who post news about game-releases.[*]You could submit your game to review sites -- positive reviews may generate additional interest in your game.[*]You could blog about the development of your game and/or write post-mortem articles. If there are interesting lessons to be found or interesting techniques went into making the game you might generate some interest from fellow developers -- this might be a result in-and-of itself, or if you're lucky enough to draw the attention of a developer who already has a larger following they may be able to help you generate wider interest.[*]You could offer a free piece of premium content or bonus levels or something similar to people for "liking" your game's Facebook page, hopefully then causing it to pop up amongst wider social circles -- Angry Birds did this![/list]

Hope some of those ideas help, or give you some ideas of your own! [img]http://public.gamedev.net/public/style_emoticons/default/cool.gif[/img]
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Don't forget exploiting other social networking sites as well - even for games designed for a particular social network!

One strategy is to build up a small fanbase for your game. Get people to follow your twitter feeds, subscribe to your youtube channel, facebook etc. So even if your first game is not very successful, you can still inform your followers about the next game. The idea is to engage with the public and build a relationship with them.
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