I think different people attach different mental pictures to the words we are describing. Putting "Productions" at the end of a indie developer would be much more dishonest then studios (in my mind) unless you financially fund other studios' games and not just your own. You may not have the same mental pictures associated with the word 'productions' that I do (and mine is probably less accurate), since you find it acceptable for a indie, whereas I have different mental pictures for 'studios'.

It seems to me, when you think 'studios' you think big Hollywood movie studios (Paramount Studios or Universal Studios for example) - despite that not being the most accurate meaning of the word 'studios', that seems to be what comes to your mind, which maybe speaks "AAA, The Big Guys, Suits, Professionalism, Large Budget" (which is what I think about the word 'Productions')

When I think studios, I think a stereotypical starving artist's (in france) room or even nook in his house... complete with unfinished canvases, paint splattered on the walls and floors, and sparse furnishings, which to me speaks "Barely (or Successfully) Surviving, Working from Home, In It For The Art, Creative Risk-taking, Not Afraid to Mess Up, Rather Have Creative Freedom Then Financial Stability But Would Like Both"

When you think productions, I'm not sure what comes to mind, but you said it's acceptable for an indie.
When I think productions, I think Steven Spielberg bank-rolling major movies (Film producer) - despite that not being the most accurate meaning of the word 'productions', nevertheless that's what comes to my mind.

Some words may have very well established meanings but others don't, and even knowing the literal definition, people may think entirely differently about those words. And that's perfectly fine! But it shouldn't be demoted as 'dishonest' just because some people think about it differently, especially when it's not the actual definition of the word.

I fully understand that you don't want to name your studio, "Triple-A Gold-Medal Games" or "Skyscraper Enterprises" or "BiggestPublisherOnTheBlock Developer". But 'studio' is a very acceptable name for a indie developer.

[quote name='Servant of the Lord' timestamp='1323023008' post='4890441']
Some words may have very well established meanings but others don't, and even knowing the literal definition, people may think entirely differently about those words. And that's perfectly fine! But it shouldn't be demoted as 'dishonest' just because some people think about it differently, especially when it's not the actual definition of the word.

No, I agree. It was a bit of a jumpy reaction. I guess I should explain: I get bored with the number of people who start a business, sign a few legal agreements, and suddenly think they own HUGE COMPANY AAA+ STUDIOS ENTERTAINMENT and appoint themselves CEO... [/quote]
Fully agree! I dislike that also.

It shouldn't leak out to the point where I disregard anyone's naming preference, but it did. I apologize for that, it was rude calling it dishonest[/quote]
No need to apologize, I didn't think you were being rude, and I was also using the word 'dishonest'. We're just having a heated, but polite, discussion.
We haven't even descended to "your mamma" insults, and we're on the internet, so we're still miles above the average level of social decency.

([size="1"]Though I feel bad for naf456, because I only just now realized I de-railed his thread beyond recovery. Oops! My fault)

...though I retain my position that I feel it's misleading;[/quote]
Fair enough, and I agree the plural version can be misleading, though I personally never viewed it as such, I can fully see how it can be.

I fully understand that you don't want to name your studio, "Triple-A Gold-Medal Games" or "Skyscraper Enterprises" or "BiggestPublisherOnTheBlock Developer". But 'studio' is a very acceptable name for a indie developer.

Yes, that's more the intent I was trying to push. Studios is acceptable, though I think "studio" is a better fit (at least my mental picture switches to a starving artist rather than a fully equipped and housed "game studio").[/quote]
I agree with that intent; I was under the impression both the singular and plural was under attack, and naively jumping in to defend it.

Glad for the opportunity to debate it, as it gives food for thought as I haven't yet named my [s]studios[/s] [s]studio[/s] [s]game company[/s] [s]software workshop[/s] Uh, I haven't yet set upon a nom de guerre for doing business under, and this will help me put more thought into what a honest developer name would be - though I'd certainly love a name that'd scale up if I ever hire employees.

I'll just name my small developer company Empire Enterprises Incorporated, and humbly name myself Président de la empiré, to avoid controversy.

[size="1"][Edit:] Beaten to the name, it seems. Someone already has "Game Empire Enterprises" as a company name, and the owner apparently calls himself "Emperor".

Hello.
I need a new name for my 'Game studio' (really it's just me :/). I had venom interactive first, but it just didn't sound right - so then I went for lvl2 games which is the best I came up with. then it turned into vortex games - which was already taken, now I'm currently at Trinity Games, which is taken by triniti games on the app store on the iphone.

It's not a MAJOR worry (I keep that back for the games) but I'm never satisfied...
I have thought about other querky names, like "Leg Of Lamb Games" which gets shortened down to "LOL", or maybe "Brutal"

My current logo is here : http://postimage.org/image/5pizyz9gt/

Recently needing to find a name for my own studio, I've been thinking about names also.
Some that were suggested to me by others:

• Reckless Abadondon
• River's Shadow Games
• SkyQuake
• Midnight Clockwork Entertainment
• Horizon Games
• Lost Trail Media
• Lost Path Games

What I'm doing is writing down all the single-word descriptions of ideas I want my studio name to invoke in players as a starting point for choosing a name. None of the names above fit my studio, so feel free to use them if they fit yours. Some might already be taken, I haven't checked.

Don't use "studios" unless you command more than one studio; otherwise, it's dishonest.

Names don't have to be honest. In fact, honest names are worse. How would Jim's Mediocre Car Repair Shop sound? Or Wang's Fake Asian Food? Or Overly Expensive Insurance Incorporated? No you're creating a brand and a brand has to invoke the image you want in the customer's head. That image doesn't not have to be honest. It just has to be effective.

[quote name='ManOfThePast' timestamp='1323212436' post='4891249']
[quote name='DarklyDreaming' timestamp='1322861363' post='4889915']
Don't use "studios" unless you command more than one studio; otherwise, it's dishonest.

Names don't have to be honest. In fact, honest names are worse. How would Jim's Mediocre Car Repair Shop sound? Or Wang's Fake Asian Food? Or Overly Expensive Insurance Incorporated? No you're creating a brand and a brand has to invoke the image you want in the customer's head. That image doesn't not have to be honest. It just has to be effective.
[/quote]
Do you also tell your customers you have fifty thousand employees, a three billion dollar revenue yearly, an internationally recognized brand and travel around with a G6 every day?* Being honest has it's benefits - the first one being that people will actually take you seriously if you don't make claims that are obviously beyond your means. Being honest and being undermining are different - you have confused the two: your examples are obviously devaluing the business they represent.

If I name my business, I'd like it to be as close as a representation of what I do as possible since that will guarantee that people recognize a) that I understand my limitations and b) that my customers don't confuse me with a triple-A studio and thus expectations aren't ruined (try knocking out a game with "It's gonna be the best game ever -- seriously!" and tell me how it goes; there is a reason indies generally focus their promotions less on being aggressive towards the game's world-changing power and more towards what makes it stand out).


If your point was that you shouldn't name your brand with any prefixes that says "Look at me, I suck!" then yes - what a great piece of advice, wouldn't you say? Obvious advice too. There is a difference between that and proclaiming "OMEGA-ULTRA TRIPLE-A RIP-ASS-TITS STUDIOS" is the best name evar!

*Obvious silliness is obvious, point being that your examples were equally silly -- in business, you have to be secure in you and your brand; you can do that without turning into a dishonest brand. In fact, it's better not to turn into dishonest practices - while sometimes effective, I've found people do appreciate the honesty we bring to the table.[/quote]

Fair enough, my examples were a bit rediculous. But I was trying to make a point.

Here's the thing --- and this is a bit deep so buckle up --- when you're building a brand, you're building a reality. You're creating associations of names and images in people's minds. Customers will rarely be able to discern the truth behind the brand. Nor will they care. If you're a trustworthy brand that the customers can rely on building great products and services, nothing else matters. Now you still need to be trustworthy in the first place! That means making good products/services and following through. But that's about marketing and operations. Whether you're a 1-man operation or a 100-building campus is mostly irrelevant. You're creating an idea. What do you want that idea to be? Steve Jobs, for example, was well known for pushing reality all the time. He'd walk into a room and they'd say "We can't do X by this date" and he'd say, "Yes you can", and they'd argue back, and after some time everyone in the room would be convinced Jobs was right all along. Jobs wasn't just bending reality --- he was creating it. The same goes with naming your brand.

and the name of my company shall be

srand(time(0);