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Mobile Game: In game advertisements

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I'm an Indie game producer working on my first project. We are making a low rent platformer intended to be released on iOS and Android. I'm looking to find some information on in game advertisements. I like the idea of selling a full ad free copy of the game and offering a free copy that contains in game ads to generate revenue. I'm looking to find out what to expect as far as revenue generated from ads and are there marketing companies I should talk to about partnering with that will find customers to place their ads in our game?

Any advice would be great!

Thanks,

Neal

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Advertisement sources like AdMob and MobClix have varying payment structures.

It depends on how many impressions you get, the actual ads that are filled, your click-through rate, and other variables.

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Its been my experience and from my discussion with other app developers that ad revenue in apps is generally pretty insignificant.

There is good blog on the subject http://makingmoneywithandroid.com/ which is worth a read.

It his latest update he mentions how he finally broke $1000 a month in revenue thanks to his latest highly successful app.

Total Ad Impressions[color=#000000]: 2,664,416
Total Income for October[color=#000000]: $1,480.92

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