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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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worldalpha

How big is your email list? Is it big enough?

5 posts in this topic

Well, after about 10 months of promoting my game, and being just a couple months out from Closed Beta testing, I'm a little nervous that I only have 6,700 or so email addresses. I'm creating an MMO, so I need to have lots of people. I have been trying out lots of different marketing avenues, and they are coming, but I'm not sure I have enough yet. I know more will come closer to launch, but is even 10,000 enough? My guess is only 25 to 50% will actually sign-up. No sure how a game with 2,500 will go. How are other game developers (esp. MMO) doing with gathering emails before beta?
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I really can't give you figures here, but without disclosing any critical information, the more you get the better.
Are you using the emails as a means to acquire new users or apply retention methods for players that have played, but haven't come back in a while.
If you're doing only the former, you should start focusing on the latter instead.
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The email campaign statistics I have seen in the past (I sadly don't have links handy), suggest that you'll be lucky to approach a 25% click-through rate, and a 5% conversion rate may be more realistic. YMMV.
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well it doesnt only matter about how and where you promote your game... it has to be good too.
I tried the sniper mini game and it was soooooo boring... zzz... no offense.

So only players who thinks that might be fun will be intersted in the game and join email list.

you can try make it look as good as possible tho... with videos.
look at hollywood movies... they can make really bad movies look incredible in trailers.
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