How big is your email list? Is it big enough?
Author
Well, after about 10 months of promoting my game, and being just a couple months out from Closed Beta testing, I'm a little nervous that I only have 6,700 or so email addresses. I'm creating an MMO, so I need to have lots of people. I have been trying out lots of different marketing avenues, and they are coming, but I'm not sure I have enough yet. I know more will come closer to launch, but is even 10,000 enough? My guess is only 25 to 50% will actually sign-up. No sure how a game with 2,500 will go. How are other game developers (esp. MMO) doing with gathering emails before beta?
I really can't give you figures here, but without disclosing any critical information, the more you get the better.
Are you using the emails as a means to acquire new users or apply retention methods for players that have played, but haven't come back in a while.
If you're doing only the former, you should start focusing on the latter instead.
Are you using the emails as a means to acquire new users or apply retention methods for players that have played, but haven't come back in a while.
If you're doing only the former, you should start focusing on the latter instead.
The email campaign statistics I have seen in the past (I sadly don't have links handy), suggest that you'll be lucky to approach a 25% click-through rate, and a 5% conversion rate may be more realistic. YMMV.
well it doesnt only matter about how and where you promote your game... it has to be good too.
I tried the sniper mini game and it was soooooo boring... zzz... no offense.
So only players who thinks that might be fun will be intersted in the game and join email list.
you can try make it look as good as possible tho... with videos.
look at hollywood movies... they can make really bad movies look incredible in trailers.
I tried the sniper mini game and it was soooooo boring... zzz... no offense.
So only players who thinks that might be fun will be intersted in the game and join email list.
you can try make it look as good as possible tho... with videos.
look at hollywood movies... they can make really bad movies look incredible in trailers.
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