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News for Developers from Mobile World Congress

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Hello everyone,


[We weren't sure if Business and Law was an appropriate section for this post, so, moderators, please feel free to move this thread to another section of the forum!]

We at MassiveImpact unveiled at Mobile World Congress today a new Freemium Exchange Model for game publishers looking to monetize their mobile websites, games, and applications. We'd love to get your feedback!

Basically, our new model is aimed at increasing publishers’ bottom lines by eliminating ad-serving fees so publishers receive total revenue from mobile sales. MassiveImpact also guarantees to place ads in 100% of publishers’ inventories, maximizing revenue for publishers. Our Freemium Exchange Model gives a 100% revenue-share on CPC and CPM offers, topped with direct CPA offers coming from MI’s own advertisers. 

Publishers typically see a 100% improvement in their bottom lines. The Freemium Exchange Model connects publishers to leading ad networks CPC and CPM offers with a single point of integration without charging an exchange commission’s fee. The new model further increases publisher earnings by connecting them directly to cost-per-action (CPA) offers when they can outperform CPC or CPM offers from ad networks.

You can get more information here:


If you have any questions or need any clarifications, please feel free to get back to us via that page. Thanks!

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