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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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Best and Worst Distribution Channels?

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I've been trying to devise a new marketing strategy because, as usual, I'm positive that my research and primary focus is just wrong, wrong, wrong.  After reading other developer's reviews and articles on various websites, I started to rethink my strategy.  The consoles that I primarily were looking forward to targeting turn out to be the least profitable, while the ones that I didn't expect to do so well are often more profitable.  My error is a result of reading the wrong material and bad assumptions.  I assumed that because Xbox 360 (at the time) was the most profitable console that it would be most obvious to target XBLA.  It turns out that developers (especially the indies) are avoiding it because they say it requires the most work, with the least profit.  In fact, they say that PS Vita is the opposite in some instances and that the Wii is even a better target platform.  iOS is so saturated that it's like rolling a 20 sided die trying to even get noticed in the sea of mediocre and crappy apps.


So, should I consider forgetting about XBLA and iOS?  I don't plan on putting my hopes in one game to make me rich or anything like that, because the whole industry can be one big gamble.  Also, I'm by no means asking if there's some miracle platform that will make my one game go golden either.  There's so much more to the game biz than coding of course.  The right marketing plan can get you success even if your game isn't all that great.  Right now, I'm looking into PS Vita and possibly becoming a registered developer for the PS4 before launch time since their indie dev support is very good so far.


What are your views on the subject?  




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