How important is it for the player to be easily able to relate to the morality of the characters in a game? If you present players with a morality that is highly incompatible with their own morality, does it end up being intriguing or does it just make a player feel uncomfortable and alienated? Is it important to couple a radically different morality with a character that the player can identify as being an 'other'?

Just to create a concrete example, say a game contains a culture in which it was viewed as entirely normal to, say discard children if the parents think they've messed them up, or something equally ridiculous from the perspective of our culture. Like anytime before the kids 5th birthday, the parents can call a do-over. The player could be walking around a grocery story, and a kid throws a tantrum, and the parent just rolls their eyes, stick them with a syringe, and throws them in the garbage, and everyone around just looks at it as perfectly acceptable and understandable.

I'm assuming that this would at the very least make the player uncomfortable in the immediate sense. Can it be expected though that the player would make an attempt to acclimate to this different morality, or will they just be revolted? Do most players have any interest in assuming a different morality, or do players mostly hope to take their existing personality & morality and project it onto a new world? Would it make a difference if this culture was that of a race of weird looking bug-aliens instead of people, where a player would identify it as being an okay moral code for those gross things, but not for people?

Morale is exactly like any other part of customization you might offer the player but morale is bit stronger factor than let's say sex, height or hair color. Relating to a pink haired dwarf of different sex (as indicated by WoW) is easier than imagining themselves as an animal torturer.

The safe way to go is to avoid moral decisions made by character if you aren't going to offer the player any choice. Other than that it's a matter of choosing your target audience. As we know people play all kinds of games today ranging from being assassins to building their drug dealing empire to helping your neighbor and saving the human race from an intergalactic threat. Killing is everyday in games but so is completing task and quests for reward in mere experience points.

I think if you are going to go towards twisted morale it is important to make it sort of the point of the game and not just something that pops up in the middle of immersion. Make your intentions clear from the start and you'll reach the audience that are prepared and will enjoy stepping into villain's shoes.

Part of the end of that answer indicates that the player will view themselves as a villian and be viewed by a villain by the game world. That's part of the question though: If the player does things that they view as villainous, does the player expect to be viewed as a villain by the characters of the game? If the game characters don't view the player as a villain for doing things that the player internally identifies with as being morally wrong, how does the player interpret that?

To take your example, in the games where the player is playing an assassin or a drug dealer, the player is playing the roll of an evil character, or at least an amoral character. Nobody who plays a game like this, for example grand theft auto, thinks that they're playing a good guy in a world where it moral to steal/murder/etc.. They understand they are playing the bad guy, which is half the appeal.

If instead the player is playing a "good" character, and actions that line up with their expectations of a "good" character are viewed as evil by the characters in the game, does the player interpret the people in the game as evil, or does the player view it as simply that the game has a different morality and thus the player who is attempting to play a "good" character must take actions that they may feel as foreign to their own morality to be viewed by the in game characters as having succeeded in being "good".

It might be safe to leave out morality, but also pretty boring imho :)

A lot of people find it interesting and fun to try roles that they would never take in real life. Like assassin, terrorist, criminal or just generally crazy person.

There will always be people who have trouble with it though, and some groups are pretty vocal if they feel targeted. If you would for example make a gay basher game, or for that matter a gay promotional game and release it in russia... That's another point, it's impossible to make everybody happy, so you shouldn't even try.

Define who you want to make happy first (your target demographic)

Killing kids might fall in that category, of things that many might have vocal opinions about, but I'm sure you could make it work with enough context, and preparing the player that this is a game where his/her morality will be challenged.

Funny you mentioned GTA, since i think that game is *not* about morality but doing whatever the player feels like doing, while not being obstructed by morality or realism or whatever.

You also have the macro-evolutionary problem. If parents can just euthanize their kids everytime they throw a tantrum, then a number questions arise:

1. When did this change of morals occur?

2. How come society hasn't become extinct yet?

3. Would there be additional rules to this moral that tells you to only dispose your kid if society has enough kids to survive?

4. Would kids' tantrum be clearly known by the kids themselves as punishable by death?

5. Do parents only dispose kids within a certain age range? (as to prevent younger kids to be disposed for don't understand the consequence of tantrums)

6. How many kids do people have, and are pregnancies common enough to physically support this moral?

The disposable kid thing was just an example of something I figured people could relate to as pretty absurd. Just for the sake of interest though, I'm going to take a stab at addressing your concerns.

Lets say it's a modern society like ours. It is statistically very probable that a kid is going to survive well into adult-hood. It's also easy to biologically produce children, so easy so that it just sometimes happens by accident. However it takes a rediculously huge resource investment to bring a kid into being a fully functional and contributing adult, and that cost increases the older the kid gets, until they become self sufficient [starting at school, which is logistically complex, on to buying the kid a first car, on to supporting them through college, etc]. If you identify an early sign that indicates to you that this kid is going to be a dud, such as evidence of temper problems or psychological problems or learning disabilities or whatever, or you just goofed them up because you were a new parent and made some big mistakes, then cut your loss before the as-yet-inexpensive lame kid becomes a super-expensive lame adult. It's easy enough to pop another kid out. It's super difficult however to put a kid through medical school. Consider that your trial-kid to ready you for the real thing on the next go around.

I'm not supporting this view point by the way, and I don't think that people should just throw their kids in the trash if they suspect that they aren't on a sufficiently positive tragectory. I just considered it an interesting thought experiment.

There is actually a science fiction novel where a human woman is turned into a member of an amphibian race which produce vast number of tadpoles and eat them as their main meat source, because they have a strict 1 parent - 1 child restriction on how many tadpoles are allowed to survive to grow up. That was not the most squicky thing I've ever seen, not as gross as if the babies had been humanoid, but it certainly seemed tragic and rather gross.

This is actually a really interesting point, and kind of one of the topics I was hoping to expore. It revolted you a bit in the story, but you identified it as something that you would find much more revolting if it were human instead of the amphibian race. Why do you think this is? How was this different for you?