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Marketing plan for my retro RPG

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I look for advice how to market it or some comments and generally things I overlooked/planned badly.


The game is a nostalgia retro RPG (targeted primarily to those who played these in 90s). For desktop only (Windows/Mac/Linux).




Topic on the GameDesign subboard:




My plan/questions so far:

- I found 2 RPG forums that have people interested in the kind of game I'm making (RPGWatch and Codex; if you know any other please post), I will get topics there

- I can put adverts on one "adandonware" (actually it has no downloads so I don't know how to call it, anyway it's related in terms of "age" but not necessarily on "genre" biggrin.png) website

- I plan an IndieGoGo campain soon (no, I can't use Kickstarter and yes, I know I will get much less from it)

- Then I will try Desura and GOG (and of course if heavens grace me with luck, the Steam smile.png)

- I'm not sure about Facebook... I'm not very literate on how to use it and have doubts if it's worth the hassle

- Some Redit posts would be nice I guess.

- I have no idea on pricing yet...


I hope to get a playable version in 2 months and release something by the end of this year. Althrough, a fully finished and polished version will take longer.


A few words about me, since some might be relevant. I have been indie for 7 years now, althrough I was doing browser games, it will be my first downloadable game (if we exclude free games and unfinished ones). I hope to get this one released soon or I will need to start eating grass (and it's hard to get grass during Winter :D)

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There are more places you can post it on, such as the Tigsource forums. There's a chance you will get good feedback and a chance no one will respond at all. But you might want to read the rules in forums such as that one. Like, I think they want you to introduce yourself there in an introductions thread before posting your game.

Be careful about posting it on IndieGoGo, don't expect to make a lot of money. The reason why I say this is because you said Facebook wouldn't be much use. Generally most of your money is going to come from close friends and family. There are people who randomly come across a page and donate, but most of those people are on Kickstarter rather than IndieGoGo, if I have observed correctly.

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I got traction from TIGSource too.

I would recommend twitter.I've asked some freelancer friends and it did right by them.

Their strategy is to share interesting content, and throw a subtle ref to their game.




Look at this insane RPG (link to another rpg). Definitely an inspiration for what I'm trying to do (don't insert url to your post, let people search your twitter for it).


This allows to build a relationship with the viewers.


Oh, and definitely INDIEDB.com!

Edited by Orymus3

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