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Monetization of your Games

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Hello everybody, 


I've been researching for some time now on how to monetize existing games successfully and stumbled across AdMob, TapJoy and the likes. There are quite some unfavorable comments about these companies here, lack of transparency, being-at-their-mercy etc has been mentioned. 


So, I was wondering if there is a better way to do this? To connect directly with the sources of these companies rather than going through them?

Does anybody have any idea/experience in doing something like this? Would there be a place where these sorts of offers are traded maybe?


Thanks a lot for your help!

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