• Announcements

    • khawk

      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
Sign in to follow this  
Followers 0
Orymus3

Marketing / Trailers questions

6 posts in this topic

Hi,

 

This is probably not in the right forum space (apologies).

 

I'm currently working on a project and have reached a point where I'm tackling something I know little about.

My target is to have a 30 seconds trailer (narrator + gameplay footage) but I'm not sure who to contact, what to expect, on how much to spend to get this done.

 

Truth is, I could do it myself (which may be appropriate if only to learn what goes into it) but I am a bit worried that the result would be under par. While making games is a business that I know and am experienced with, marketing isn't. I'm not skilled at finding catchphrases, and I'm not a great narrator...

 

Therefore, if any of you happen to have any info on how to get started, please let me know.

I'm currently looking at a series of articles on "how to market your game", but I find them highly theoretical and I feel like I have a very practical case at hand.

 

Thanks!

0

Share this post


Link to post
Share on other sites


Perhaps it be best if I used the classifieds though?

 

But I thought you said:

 


if any of you happen to have any info on how to get started, please let me know.

 

But if you are instead looking to hire an advisor or consultant, then yes, the Classifieds is where to do that.

0

Share this post


Link to post
Share on other sites

Hi,

 

Some businesses find college students to work on such things, sometimes even officially thru the college work co-operative program which connects businesses with students.  There are a lot of very talented college students, I must say. Advertise it on Craig's list and you might get a student who needs to do a class project and willing to be of service at no cost for the experience, career reference, and class project completion, perhaps even a part of their graduating dissertation.

1

Share this post


Link to post
Share on other sites

Figure out your budget first.

 

This is something real companies deal with all the time.  Sometimes they have only a few hundred dollars to spend, sometimes they have many million dollars to spend.

 

As was mentioned above, if you have no budget you might be able to leverage the very creative folk at a nearby school. If you have a larger budget you might consider working with a professional advertising company. They work with all price ranges from the short cheap ads you see every day to the Superbowl commercials.

 

Effective commercials can cost virtually nothing or they can be amazing masterpieces costing several million dollars to create. Obviously you won't be able to afford an all-star medieval sports team, but the camera phone "We buy golf, um, clubs" commercial more than quadrupled his business and was a huge success.

 

Of course, once you get the commercial created you also need to pay to have it shown to people, so consider that as part of your budget. A $5M nationwide TV ad blitz is probably out of the question, but a $50 Google ad is unlikely to improve your business. Let your budget help guide you there as well.

1

Share this post


Link to post
Share on other sites

Thanks Frob.

 

Actually getting the ad shown is something I know a bit about. I've used Google Ads and Facebook Ads a lot in the past. There are however other more relevant platforms to use for game advertising however.

 

Provided that what I'm looking for is mostly professional video editing (use gameplay footage) plus added captions, on a relatively short segment, I was looking at something in the range of 50-200$, but I have no idea whether that is realistic.

 

As 3Ddreamer pointed out, students may be an option, but I wouldn't know how to reach out to them in this area...

0

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0