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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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SarahThesis

Survey game developers

3 posts in this topic

Hi everyone!

 

I am writing a thesis about the gaming industry, and I would like to have some more information about the developers. Would you be so kind as to fill out my survey? It will take less than 3 minutes and i'd be very very greatful biggrin.png

 

You could find the survey at link below:

 

http://freeonlinesurveys.com/s.asp?sid=n82uww3s64lbss7410304

 

 

Thanks in advance!!

 

 

Sarah 

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I'd fill it out but I'm really more of a hobbyist who's never attempted to publish anything (and I'm not sure if I'm inclined to change that or not). Since publishing games seems to be a focus of your survey, I don't want to skew the results. Don't know if others would fit in the same situation but I thought it might be worth mentioning.

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In my experience the main relationship between the large publishers and developers is one of funding. The survey questions about publishers therefore don't seem very relevant.

 

Say it costs $10M to make a game -- most development studios do not have that amount of capital sitting around, or even if they do, they cannot risk it all on one game, which might bankrupt the company in case of failure (and they'd also need a further $5-$15M to pay for marketing and distribution costs after development). This is where publishers come in.

 

Publishers often contact development studios, advertising that they want to make a particular game, and asking the development studio to make a "pitch" (like a bid) for the game. You draw up a GDD, a budget, a TDD, etc, and send it off to the publisher. They compare the basic designs/concepts and budgets given to them by different studios, and then "greenlight" one of them to go ahead making them game. Every few months, the developer has to show their progress to the publisher, and then receives a payment to cover their costs. When the game is finished, the studio gets their final payment and that's it. The publisher then sells the game to the public and takes their money. Usually the developer will have some kind of royalty agreement with the publisher, but it will be written in such a way where the developer never actually receives a cent. This is a complete work-for-hire business model.

The other situation is where a developer has their own idea for a game, but again, doesn't have the required $25M to make it happen. They pitch the idea to a publisher, who after much deliberation and negotiation, may "greenlight" it as above. The publisher then usually takes ownership of the idea, and the rest plays out as above -- the developer is paid for their services, and the publisher sells the game to the public.

 

For indie devs, things can be a bit different. If an indie dev has developed their game already (paid their own development costs), then they'll be going to a publisher just for publishing/distribution services. The big publishers (EA, etc) will not be interested in this. Instead, the devs would have to deal with much smaller niche publishers aimed at indie devs (e.g. my local one is Surprise Attack) -- they're not publishers in the same was that EA/etc are, instead, they're more like a marketing and PR agency.

Edited by Hodgman
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