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Why is Candy Crush so Successful?

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^ This.

 

A combination of marketing, consumer ignorance (since mobile games like this are targeting a demographic less familiar with consumer friendly monetisation models), luck, and a certain amount of critical mass.

 

...but mostly marketing.

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s there a better description for the genre?

 

I think the official name for this genre is "Match 3".

 

Why is is so successful.  Probably the same reason Bejeweled was.  Bejeweled and Bejeweled Blitz were massive a few years ago with tons and tons of games being played over facebook.  Candy Crush is just Bejeweled with more features.  Better Social integration, more Achievments, more game types and of course In App Purchaes.

 


Marketing

 

I don't actually remember seeing any Candy Crush marketing.

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To just accredit it to marketing is simplifying it a bit too much I think. 

If so, what kind of marketing?

 

Accrediting it to consumer ignorance is a bit condescending... I'm sure even candy crush players are fully capable of deciding if they enjoy doing something or not, and where, when and how they want to do it.

 

You could analyse it from many angles, though I don't think there is much point in going into specific game features.

 

Here's a few random thoughts.

 

It's a good choice of genre for a mass market game, it's proven that many enjoy match-games.

Plus square grids are familiar from popular pen-and-paper games such as sudoku and crosswords.

 

They have identified a large target group, which not many other game makers have targeted, (females between 25 and 45) and they have worked a lot on making the game more attractive to this group.

 

(social integration is a part of that)

 

They have made sure to make the game very replayable, it takes a long time to solve all the puzzles and variations, this means more player time, which means more opportunities of friends getting curious, which help with marketing...

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I don't actually remember seeing any Candy Crush marketing.

 

 

Here in Italy there was also a TV spot. I haven't a device capable of playing CCS, but I know the game! This is marketing ph34r.png

Edited by arka80

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It's successful because people want to be on top in things that they think they are good at, even when they know they're not on top....

 

Basically it goes like this...

Bejeweled comes out...

Bejeweled get's popular...

There is an undisputed top player in Bejeweled...

All players beneath that player have varying levels of whether they can beat that top player...

Bejeweled clone comes out...

Lower ranked players from Bejeweled who recognize they can't reach the top start playing the clone...

The clone becomes popular...

Competitive players start playing the clone

A top player in the clone is set 

 

And the cycle starts again. Also sometimes the top player moves on to set a new top rank in a new game cuz they like to do that, they are looking for new competition, or they are looking for a new challenge...when it's not any of those things the top player may still play just so they can psychologically not believe they were suckered into wasting their money along with other people and another defense strategy is to bring more people in as if more people spent money on the trash then it must hold value, even if you think it is trash you can say, "I was fooled by everyone else saying it was different/good"

 

Not really all that difficult... there are more factors, but that's probably the main thing that happens.

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Buster2000, on 18 Mar 2014 - 12:23 PM, said:

Dan Violet Sagmiller, on 18 Mar 2014 - 11:13 AM, said:

I don't actually remember seeing any Candy Crush marketing.





Here in Italy there was also a TV spot. I haven't a device capable of playing CCS, but I know the game! This is marketing ph34r.png

 

Here in the UK it is also marketed on TV but, the comercials didnt actually come out until after it had been massive and then started to die down.

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Thanks for all the replies.  I have to agree with Buster.  I've seen a commercial once, but it was well after they were pulling in massive finances from player interactions.

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Buster2000, on 18 Mar 2014 - 12:23 PM, said:

Dan Violet Sagmiller, on 18 Mar 2014 - 11:13 AM, said:

I don't actually remember seeing any Candy Crush marketing.





Here in Italy there was also a TV spot. I haven't a device capable of playing CCS, but I know the game! This is marketing ph34r.png

 

Here in the UK it is also marketed on TV but, the comercials didnt actually come out until after it had been massive and then started to die down.

 

 

The commercials are likely a result of trying to support their BS attempts at trying to trademark/copyright Candy or Saga depending on what country.

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