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Indie games and marketing - Question

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Hey everyone! 
 
We have been working on a little action adventure MMORPG over at Thrive Games called Dragon of Legends (www.dragonoflegends.com), and we are currently getting ready to take this to the crowd-funding platform. 
 
I have never done anything like this, nor am I a marketing genius. I'm a developer. I can make games real good. But what's the point of a good game if no one knows about it?
 
So - I was wondering if anyone in the community has some experience with the marketing of an indie game. Could you provide some resources, advice, or if you did your own crowd-funding campaign, hearing your own take-aways from that experience would really help us out. 
 
Thanks

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My office is next door to an indie games marketing agency... so when the time comes for me, I'll probably just throw money at them to get these answers wacko.png

 

What I do know is that there's a huge number of Crowdfunding campaigns that fail because no one ever discovers them. Having some kind of marketing/advertising budget is important.

 

Having a good press kit, is a good start - so if a journalist wants to write about you, all the information is already collated for them.

 

If you already have a community, they're a powerful resource. Try to get them involved in the campaign somehow.

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