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"Kill or Be Killed" a Study of Two Gamers - Prepared Exclusively for MGF Seattle 2015

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We recently were a Sponsor and attendee at MGF Seattle this past week.

 

In preparation, a Case Study was completed that profiled two apps, Mortal Kombat X vs Dumb Ways to Die 2: The Games.  

 

We looked at the devices that each app is installed on to get a better understanding of the average user of each, and completed a brief competitive analysis, looking at Growth Rates of Retained Users, Apps that appear together, Apps per device, User Profile and many others.

 

This was prepared to highlight data that can empower a developer to grow his business, get new ideas and understand their users in ways that are beyond a typical analytics tool.

 

Attached is a copy of the study. It is being made available here at no charge.  It was comprised of first party data collected from devices that use our technology on an opt in basis only.  There is no PII (Personally Identifiable Information).

 

The material is copyrighted and owned by Shared2you, Inc.  It can not be used for commercial purposes or re-used without our permission.

 

If you have questions, or would like to know how to obtain this type of information for your apps (iOS and Android), please reach out through GameDev.Net with your contact information including email, and information regarding your app(s).  

 

Happy Reading - [attachment=29451:MGF Seattle - Kill or Be Killed - Dumb Ways vs Mortal Kombat.pdf]

 

Brett Bauer

Co-founder and CEO

Shared2you, Inc.

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