I think what he means is why would you buy each piece of a 100 piece puzzle for $50 each (Totaling up to $5000 for a complete puzzle) when you can usually buy for $50 for the whole puzzle.

For example, it would be upsetting for someone who used to get a complete game for $50, but now has to get the game with only 2 episodes for $50, and then asked "Would you like to buy the rest of the episode for another $50 each?"

I often see, "Would you like GameX's soundtrack with GameX?"

And I think, "The soundtrack is already in the game, and they just made the music in-accessible so I have to rebuy the same music twice."

I guess it makes sense as long as you are providing something extra, but can backfire when the customer perceives that what you're offering should be already included in what he's buying. If I'm buying Skyrim and I'm offered Oblivion at half price with it, it's an interesting offer. If I'm buying a skimmed version of Skyrim and I can have access to the other half of the races by paying extra, it doesn't feel right.

@JeremyB do you have any examples where you've used this strategy successfully in games?

(Edit: btw, when I read would you like fires with that next to Business Logic, I though this topic would be about massive layoffs or something :lol:)

To be honest the key to upsetting is making the customer buy the attachment as though its something they need or originally intended to buy but, forgot. I have worked in fast food and also electrical retail and these establishments literally tried to brainwash us into thinking that we weren't offering fries with that to get a sale but because if we didn't the customer would not be getting what they expected. With PCs the fries and a Coke were usually Anti - Virus software and a Warrentee.

Now with games I can see this working in a walk in games store like Game or Gamestop "Do you need an Xbox Gold card?", "Do you need a new play and charge kit?", "Have you got a steering controller?". These are things that could percievably be something that the customer would need or want to have with the game.

On the other hand if you are talking about a downloadable game from Steam it is difficult to see how you could upsell somebody into something and make them feel like they really need it.

Extra mods and levels? Well no not really these strike me as something that on the high street would be given away free (Usually pre orders have this stuff bundled in) as part of a buy one get one free deal. So if I am paying for your game then I am going to want this stuff for free.

"Would You Like Fires With That?"

A guy walks into a store and asks for a pack of smokes....

Funny, my first thought was this was about firing staff for every sale...

"Buy my game, and I'll fire someone, if you want." :lol:

But I guess it was just some "smart" autocorrection playing.

EDIT:
Humm.... just thinking, something that might actually work might be "I will have to fire someone if you don't buy.". Much like "My 7 children are starving! - You said you had 5. - Hah, you got me there!".

But, on topic, I don't see anything wrong with "Would you like fries with that" as long as it's not really fries (not only do I dislike them, but they're so darn unhealthy, too).

Some guy buys a magic helm +5 in your store, and you ask him "Would you like speed boots with that?". What's wrong with this? Nothing if you ask me. It's not causing any harm to the client (other than costing him another 500 bogon coins, which he will spend on useless stuff either way). That, and you gotta feed your seven starving children, too.

In any case, it is none more immoral than luring the customer into buying an apparently reasonably-priced razor for which you must buy precisely the correct super expensive blades (and no other blade will fit), or selling an electric toothbrush where none but your 5.95-a-piece brushes will fit, or selling a coffee maker which calls for replacing your super expensive water filter once every 14 days and running the cleaning program (which requires your super expensive cleaning agents) once per week.

It's perfectly possible to do upselling without tricks or deception. Think of it more as hyper-focused advertising to someone who you already know is interested in your product or service.