Good day dear people
I'm completely new here and very nervous to be honest. I started with 3D-Design at my traineeship and can slowly start with my ideas for a survival/rpg game in 3d But since I only used RPG Makers until now I wonder how is the best way to start with a game, and what I would need for that.
Have a wonderful day! ^.^)/)
By Jesse "Chime" Collins
Welcome to the fourth entry to Indie Marketing For N00bs. This week, we’re going to talk about some things that most developers fail to really follow through on: Marketing Plans. These are both fundamental additions to any successful game on the market. We’re going to take the time here to really explain the importance of these tools, what they’re used for, and how to create them yourself.
PLAN? I Don’t Need No Stinkin’ PLAN!
You’ve designed a game. Go you. What is the first thing most developers do before they make the game, though? They create a game design document, which entails the plan for what’s going into the game, how it’ll be implemented, and something that can be followed through or be utilized by a publisher that wants to take your game under their wing. In theory, you already know how to do exactly this, so why aren’t you designating time to do the same thing for other aspects of the process?
A marketing plan is your personal guideline to what needs to be done early on, as well as in post-development when it comes to marketing, public relations, social media, and community management. It’s big, generally. But, it helps developers know when they need to make a post or a blog, or when they need to make an announcement due to hitting a target. This includes when you should do “Dev Diaries” or how often you should tweet. Make a plan and stick to it.
I Love It When A Marketing Plan Comes Together!
Everyone has a different method for their own versions of a marketing plan. Some people do a simple outline with key points and some people go above and beyond for a true precision strike outward (For instance: My plans tend to be between 9 and 11 pages, including a title page).
I mentioned earlier that the plan can be for a publisher. If you ever plan to get picked up by a publisher (even the indie publishers), they want you to be as impactful as you can be autonomously. It’s less work and hassle for them if you come equipped with your own knowledge and tactics.
But, maybe I don’t want a publisher. Why do I need a plan? Making a plan for yourself keeps you on a strict regimen to get your game out there. Will it ensure a 100% success story? Of course not. But, it will ensure that you are following my rule from previous entries to this series: “Every eye possible”.
Know Your Audience And They Will Know You
A plan should include two major sections, split into explanations for each one: Information and Marketing Tools.
In the Information section, include a quick description of your game, maybe one or two paragraphs. This is to guide anyone other than yourself that may read this document. If you have any current statistics or analytics about your game or company, include a section for them. Set your goal here, as well. Make an attainable goal based on similar games on market. Knowing what you’re up against and adjusting your expectations to adhere to logic is a perfect way to set yourself up for a win.
Additionally, do some research and figure out your demographic. Come up with a range of people that you believe your game is targeting. Include:
Age range Is your game more mature themed? Would it appeal more to a nostalgic retro audience? Is it cartoony and kid-friendly? These aspects matter. Gender(s) With women taking to the industry in recent years, more women are likely to play your game. Take this into account here. Languages For instance, if you game is only in English and you have no plans to localize the game to Chinese, China might not be your demographic. Systems Is your game only on PC? Probably shouldn’t focus on console gamers too much then and vice versa. Is your game mobile? Why are you contacting people that only play PC games? Know your audience and it’ll help with future endeavors and needs.
List Out All The Tools You’ll Use
Marketing Tools should include Social Media, Video platforms, Game’s Website, Community Presence, Press, Paid Advertisements, and Software and Services you plan to use. This section is a lot bigger than the other, but it’s where the majority of the plan is laid out.
What social media are you going to use? List them out here. We’ve discussed social media in a prior lesson, so add in any that are going to be linked to this game, no matter how small. Think of this as your reminder to post on Google+ or Instagram. How often will you be posting to each platform? Do you plan to tweet daily? Are you hitting other platforms often? Make sure to include even game developer specific platforms here as well. Any presence needs to be noted and should have a guide for how you handle each one.
Do you plan to make videos for your game? Have you made a trailer? Will you be streaming the game during development or post-development for people to see progress or features? Make sure to include if you’re using YouTube, Twitch, or any other video platforms. How will you post these videos and how often? Will you be live for most of it on Twitch and then upload it to YouTube after? What’s the plan?
Most indie developers don’t utilize their own website for promotion, but it’s a powerful tool to have a simple domain to send potential eyes to. This looks great on business cards, promotional materials, or any shout outs you make need. Some people even go a step further and implement a dev blog into their site. This can tie to the videos, as well, showing off aspects of the game that may not have been apparent. Dev Diaries, which can be shown on your site, are one of the easiest ways to keep community involvement during the creation of your game.
Utilization of the forum structure is always a good way to keep community involvement, in both the traditional sense and the more modern takes. Reddit is ridiculously popular to show off progress and several sub-Reddits (specific sections dedicated to particular topics) are designed specifically for indie developers. Additionally, the use of Discord could be considered a “modern take” to the forum structure. Taking on an old-school IRC style mixed with vocal capabilities like Teamspeak or Ventrillo, Discord is designed for gamers and widely utilized as a community tool for the game industry.
Media Shower: Wishing Among The Stars
As we’ve discussed in an earlier lesson, the press and media are your friends. List out your plan to contact them and how you plan to keep them notified in your plan. This includes a guideline of when you plan to write press releases to get out to the media and press sites. Figure out what kinds of streamers and “Let’s Players” you want to try to contact and set a target.
Include a full plan for a customized “press kit” in your marketing plan. I’m going to be setting “press kits” aside as its own lesson at a later date, but expect a much more substantial detailing of what should be in a standard press kit.
Software, Services, and Ads
As with any other game-related step out there, tools can and should be used when marketing. This can be a number of things, from minor social media tools like Hootsuite or Buffer, all the way to full analytics reporting programs like Google analytics. A popular free tool to use is Google Alerts, which can set keywords and have Google email you when something comes up in the search engine. If you intend to have people play the game in Let’s Plays, websites like Gamesight can be very helpful in tracking your game. After the game has been published, it’s important to try to get your game on such aggregates as Metacritic, not for any other reason than Twitch and other websites pull from that site for their content.
This section should also include any paid advertising you, your publisher (if applicable), or third party will intend to use. Be concise. Since this uses real money, you can utilize the demographics designed in the first section of the marketing plan to focus the impressions and clicks. Ads can be Google, Facebook, Twitter, or a number of other platforms.
Understand the difference between sponsored advertisements and "like" purchasing, though. It's the difference between having real eyes see your product and having some company in a click farm boost your numbers in a fake way. Fake followers and "bots"can completely mess up any intended reporting and realistic charts. You'll never know if you're actually doing good.
Don’t forget to think out of the box, though. Marketing is only limited to your own mind. Be creative and sometimes it will pay off. Some people get a proper Wikipedia article put up for their game. If you intend to make a commercial, YouTube and Twitter can be tapped for a video-based ad. Heading to small events in your area can help get more eyes. Just make sure you have it all in your Plan.
COMPANY AND THE PROJECT
We are an indie game studio consisted of professional and friendly people. Additionally, we are a team of skilled artists and dedicated indie enthusiasts. Our current project is INT, developed on Unity Engine 5 for platforms Windows, Linux, and Mac.
INT is a 3D Sci-fi RPG with a strong emphasis on story, role playing, and innovative RPG features such as randomized companions. The focus is on the journey through a war-torn world with fast-paced combat against hordes of enemies. The player must accomplish quests like a traditional RPG, complete objectives, and meet lively crew members who will aid in the player's survival. Throughout the game you can side and complete missions through criminal cartels, and the two major combatants, the UCE and ACP, of the Interstellar Civil War.
Please note that all of our current positions are remote work. You will not be required to travel.
For more information about us, follow the links listed below.
INT Official website
Also follow social media platforms for the latest news regarding our projects.
We are looking for a serious and dedicated Community Manager, who will be tasked with providing regular community updates, and grow our fan base in preparation for our funding campaign.
Duties and Responsibilities:
Promote the INT Project through multiple Social Media outlets (E.G. Reddit, twitter, Facebook). Coordinate and work with our web admin to provide content directly to the website. Create regular updates with team highlights. This update will be shared to the broader community on IndieDB, Steam, and official INT website. Attend developer meetings and interact with the team and Project Lead to obtain highlights and material that can be used in updates. Map and manage social media analytics and report updates at team meetings. Manage and potentially host monthly INT Project podcast known as ‘RogueSpace’ and manage the INT Project’s twitch account. REQUIREMENTS
Advanced fluency in written English. Able to structure and create informative and visually attractive articles. Excellent self-management skills. Excellent communications skills, both verbal and written. Preferred
Other Indie Game Developer experience. Be an avid gamer. Have played a broad collection of titles; in sync with the latest news in gaming. REVENUE-SHARE
This is a great opportunity to get into the game development industry. Being an Indie team we do not have the creative restrictions often imposed by publishers or other third parties. We are extremely conscientious of our work and continuously uphold a high level of quality throughout our project.
We are unable to offer wages or per-item payments at this time. However revenue-sharing from crowd-funding is offered to team members who contribute 15-20 hours per week to company projects, as well as maintain constant communication and adhere to deadlines. Currently the crowd-funding campaign is scheduled for the year 2018. Your understanding is dearly appreciated.
Please send your Cover Letter, CV, Portfolio (if applicable), and other relevant documents/information to this email: JohnHR@int-game.net
Thank you for your time! We look forward to hearing from you!
Starboard Games LLC
I had been working on a game by myself over the last few months and decided things may go a bit faster, and I could incorporate more fresh/refined ideas into the game, if I brought a few others on board that I knew from work.
Currently, I don't have any type of funding for the project (aside from maybe buying a couple licenses here or there), and have been focusing most on some of the work that can be done without a big investment - mostly story content, or doing some audio/graphics production pieces on the side.
To facilitate the story development, and keep things organized, I created a wiki where anyone I give access can add ideas and modify articles (such as locations, NPC's, etc)
I have been trying to meet every couple of weeks with everyone over Discord (we had agreed Wednesday night would work for us all) and initially got a lot of energy and productive discussion from the first meeting, but afterwards I haven't been able to get anyone together for a second meet. I understand that they are not obligated to meet every couple of weeks or even contribute, especially as I am not paying an hourly rate/salary at this point (we all agreed we would wait to talk about that until the project was more developed and we received funding), but I want to try to re-capture some of that energy and get people involved again. Myself, I contribute at least one or two articles to the wiki every week.
I had also been trying to keep things semi-formal in meetings (I take notes and facilitate casually), but had received some feedback from one of my team members that this all 'seemed too much like a job', which I interpreted as I am asking for too much from them or being too formal (as if it was a job)
I want to keep some form of organization for consistency's sake (such as a semi-regular discussion) so everyone is on the same page, and is aware of the way the story is evolving (I have provided a framework people are comfortable with, and am very open to new ideas - being very transparent and forward about this).
Does anyone have ideas on how to keep people engaged and interested in the project, enough so to meet virtually every 2-3 weeks, with limited resources?
Here are some things I have been trying so far, with little success:
Adding content regularly, providing updates on our facebook/discord channels monthly (mixed results, fairly low view count) Following up with a group chat every 2 weeks to make sure everyone is still available for that day (mixed results, some members do not respond/open the chat) Continuing to add content on the wiki regularly (nobody logs in to see the new content) Physically meeting whenever possible (hard to get more than 1 person together, they usually only want to hang out - don't want to talk about new ideas) Pruned members who had no contributions and have not even been in contact for over a month Refrain from calling the meetings meetings (I prefer 'calibrations', as I am mostly talking about new/updated content and talking about it with people) I believe I do not have an issue with general interest in the project - some of the members had a lot to contribute and seemed legitimately interested in the first meeting - and everyone has expressed they are interested in contributing to the story
I need a get a quote very soon to a mid level game company for a single screen design. A multi-layered 2D reward screen in Photoshop. Size is 5200 x 2048pixels . Game will be ad free and sold as an iOS and Android app. Thanks for any help or advice. Have about an hour to send them one.