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Google Introduces Playable Ads and Improved Game Analytics

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Today at GDC Google announced the availability of new ad formats, improved monetization, and new game analytics for game developers. The announcement is the latest in Google's offerings for game developers - a demographic expected to capture half of the $189B global market for in-app purchases and advertising by 2020.

The new ad format, called Playables, is an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of a game or test out an app

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